Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience (SGE). The update is widely expected to revolutionize how users look for and find information online and will significantly impact hotel and resort SEO. This report helps hospitality professionals understand what to expect from
The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – marks one of the most significant behavioral shifts we’ve seen in a generation. Research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% feel frustrated when this