“Advance Purchase and non-cancellable rates aren’t going to return anytime soon. However, there could of course be exceptions, for example, in properties impacted by large local events like EURO 2020 (21). Hotels close to large venues, stadiums and arenas may use more restrictive cancellation terms occasionally, as their demand will be strong. Semi-flexible rates will become more common, as they help hotels with their cash flow, whilst giving the guest the security that if their travel plans change, a full refund will be offered depending on the correct notice period.
Regarding the flexible check-in and check-out time, this will be a shorter trend given its impact on the operations. As soon as the hotel achieves high occupancy levels, flexible check-in time may no longer be possible. We can assume that after extended lockdown, the desire to travel will be stronger than ever and hopefully it will overtake the uncertainty. In revenue management, you have to adapt and react quickly, so as soon as the demand and confidence return to the market there will be another shift in the cancellation terms.”