5 Marketing Campaigns to Reengage Your Past Guests
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream of bookings and maximize profitability. Reengage Old Bookers by Spicing Things up Many hoteliers have
How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?
Question for Our Hotel Marketing Expert Panel Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high? Our Marketing Expert Panel Kaylie Holley - Founder, Up Travel Marketing Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Alessandro Inversini - Associate Professor of Marketing and Director of the Institute
Lodging Industry Guide: All You Need to Know!
The lodging industry is focused on the provision of temporary overnight accommodation for guests. It includes a wide range of businesses, such as hotels, motels, hostels, inns, campsites and guest houses. The lodging industry is important because it provides guests with a place to stay while traveling. It facilitates both business and leisure travel and is one of the largest sectors in hospitality. In this article, you can learn everything you need to know about
Five Ways Lodging Businesses can Prepare for 2023
2022 brought unique challenges for lodging businesses as demand strengthened post-pandemic and ‘revenge travel’ soared. As labor shortages reached all-time highs and hotels struggled to fill roles, management was required to face a significant increase in demand with limited resources. The industry responded to these challenges and ended the year exceeding pre-pandemic RevPar. Hoteliers adopted technology to help fill the labor gaps and learned they could do more with less. Guests became accustomed to using
5 Essential Tips to Choose the right Property Management System
For those in the hospitality industry trying to run a successful hotel, a robust revenue management strategy is of the utmost importance, and a property management system (PMS) can assist greatly. In this article, you will find the uses of a property management system and read five tips to help you select the right one. Table of Contents: What Is a Property Management System? Why Is a Property Management System Important? 5 Tips On How
14 Pricing Strategies to Increase Your Hotel Revenue
Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand, customer segmentation, and other factors can be the key to overall business success. In this article, we offer insight into 14 pricing strategies that hotels can adopt in their revenue management strategy to increase the amount of revenue they generate. Table of Contents: What Is
How Successful Hoteliers Handle Pricing Strategies for The Recovery
Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well OTA Visibility Favors Those Already Visible A Deep Dive into Spillage, Spoilage, Overbooking, Oversell, Denials
Hotel Room Maintenance Checklist: Ensuring Comfort and Quality (Free Template)
A hotel room maintenance checklist is a comprehensive list, designed to help hotel staff to carry out checks and maintenance work within guest rooms. The checklist covers inspections and preventative maintenance tasks. These checklists are important because they help to ensure compliance and prevent important tasks from being overlooked. By
Hotel Room Cleaning Tips for Meeting & Exceeding Guests’ Expectations
Hotel room cleaning is an essential part of housekeeping, and your efforts in this area can go a long way toward enhancing the guest experience and improving your hotel's reputation. In this article, you can find various ways to meet and even exceed your guests' expectations in this area. Table
Hotel Room Category: Learn About Categorizing Hotel Rooms
Hotel room category definitions are typically seen as short descriptions of a room's layout. However, in reality, the category definitions include a wide range of information ranging from pricing estimates to furnishings and various amenities. It's an important subject for both hotel owners and guests as it conveys exactly what
Hotel Robots: An Overview of Different Robots Used in Hotels
Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these autonomous "smart" services, it only stands to reason that we examine these robots in greater detail. Benefits can your property
10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty
Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall
Hotel Reviews: Strategies for Managing Negative Hotel Reviews Online
Online hotel reviews can have a major bearing on the success or failure of modern hotels and similar types of guest accommodation. Many customers actively look for reviews to help them decide which hotels to stay at, and the proportion of positive and negative reviews goes a long way toward