How Hotels Can Combine Revenue Management and CRO?
One of the best and most common definitions of Revenue Management is “Selling the Right Room to the Right Client at the Right Moment at the Right Price in the Right Distribution Channel with the best commission efficiency”. Both Revenue Management and Conversion Rate Optimization (CRO) are data-driven, but they are slightly different. In this article, you can learn about the myths of CRO, how it relates to Revenue Management and how best to combine
Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for your brand to succeed. Unlocking Revenue Growth Through Smart Marketing Did you know that marketing strategies can increase revenue by up to 25% for businesses?
How Hotel Automation Increases Early Check-in & Late Checkout Revenue
When you hear the word automation, it may conjure up images of a future where artificial intelligence and robots take over jobs. The reality, however, is much more nuanced. The notion of automation generally remains ossified in this physical, machine-replace-labour frame and is perceived as another step toward automation-led obsolescence. Automation in Everyday Life Discussions about automation all too often focus solely on distant possibilities. Surprisingly many people don’t realize the scale of current automation
How Has Artificial Intelligence Impacted Revenue Management Roles and Systems So Far?
Question for Our Revenue Management Expert Panel: Some roles are shrinking due to Artificial Intelligence. How have revenue management roles and systems been affected to date? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Tamie Matthews - Sales & Marketing Consultant, RevenYou Nikolas Hall - Owner, N. Hall Consulting Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder -
How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?
Question for Our Hotel Marketing Expert Panel Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high? Our Marketing Expert Panel Kaylie Holley - Founder, Up Travel Marketing Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Alessandro Inversini - Associate Professor of Marketing and Director of the Institute
Lodging Industry Guide: All You Need to Know!
The lodging industry is focused on the provision of temporary overnight accommodation for guests. It includes a wide range of businesses, such as hotels, motels, hostels, inns, campsites and guest houses. The lodging industry is important because it provides guests with a place to stay while traveling. It facilitates both business and leisure travel and is one of the largest sectors in hospitality. In this article, you can learn everything you need to know about
Five Ways Lodging Businesses can Prepare for 2023
2022 brought unique challenges for lodging businesses as demand strengthened post-pandemic and ‘revenge travel’ soared. As labor shortages reached all-time highs and hotels struggled to fill roles, management was required to face a significant increase in demand with limited resources. The industry responded to these challenges and ended the year exceeding pre-pandemic RevPar. Hoteliers adopted technology to help fill the labor gaps and learned they could do more with less. Guests became accustomed to using
Hospitality Business: How to Start a Successful Hospitality Company
Hospitality can be a challenging industry for a new business owner. If you're thinking about starting a new business in the hospitality sphere, this is the article for you. Read on to discover everything you'll need to know about the basics of starting a hospitality business, with key tips and
Hilton Hotel Brands: Learn About the Biggest Hilton Brands
Hilton hotel brands highlight how a single company can encompass multiple domains while retaining its identity. The company has expanded into a wide variety of different markets while maintaining full consistency in Hilton's overall branding. The importance of the Hilton hotel brand is, in many ways, synonymous with the importance
A 3-Step Guide to Improving Conversion Rates with A/B Testing
Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll
Guests Expectations in 2025: A Complete Guide on How to Engage Travelers
As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we've said before, it's no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want
Guest segmentation: What It Is and How it Helps with Upselling
Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests
4 Guest Messaging Trends Every Hotelier Should be Aware of
Traveler expectations are changing rapidly as digital and contactless forms of communication become more popular across the hospitality industry. Today's travelers expect to be able to check into their flights through mobile apps, buy train tickets online, and communicate with their accommodation providers through text. Read on to learn more