Tourism Marketing: Brand New Marketing Tips to Boost Your Results in 2026
Adopting the right tourism marketing strategies can be vital to maximizing revenue, building brand awareness, and managing your company's reputation. In this article, you will find the latest tourism marketing tips for 2026, which you can use to optimize results and achieve your business objectives. Table of Contents: What is Tourism Marketing? Why is Tourism Marketing Important? 18 Tourism Marketing Strategies to Boost Your Results in 2026 1. Prioritize Hygiene and Safety Via Marketing Communication
Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations
Hotel amenities are the additional items, services and offerings in a hotel, beyond the provision of a guest room. Some of the main examples of amenities in hotels include toiletries, internet access, and a complimentary breakfast. Amenities help to enhance the guest experience, providing comfort, entertainment, support and convenience. They also serve as a major competitive differentiator in the industry, allowing hotels to stand out from rival properties. In this article, you'll learn all about
Housekeeping Job Description: Key Duties and Skills Required
Housekeeping jobs are some of the most vital positions within any business in the hotel industry, but there is sometimes some confusion about what these jobs entail and the skills needed. In this article, you will be able to read a detailed housekeeping job description so that you understand the role itself and the qualities required for success. Table of Contents: The Hotel Industry: An Overview What is Hotel Housekeeping? Why is Hotel Housekeeping Important?
Best Practices for Revenue-Generating Email Marketing
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey HospitalityCory Falter - Partner and Visionary at Lure AgencyThomas Dieben - Founder, BecuriousJacopo Focaroli -
Ditch Discount Blasts and Reward High-Value Hotel Guests
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. In this article, you’ll learn why ditching generic discount blasts in favor of targeted campaigns fuels loyalty, revenue, and sustainable growth. Why Blanket Discounts Fail and Targeted Rewards Drive Growth Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate,
Hotel Budget: Effective Budgeting Tips for Hoteliers
Establishing a hotel budget involves estimating revenue and expenditure over a defined period and establishing rules about how much money is available based on various factors, including changes in customer demand. In this article, you can access some effective budgeting tips for your hotel. Table of Contents: What Is the Hotel Industry? What Is Hotel Revenue Management? Why Is it Important to Strategize Your Hotel Budget? 7 Tips to Boost Your Hotel Budget Strategy 1.
Top Tools For Streamlining Customer Interactions In Restaurants
Smooth and efficient customer interaction is essential for running a successful restaurant. Guests expect personalized service, convenient options, and timely responses at every stage of their dining experience. Modern technology has changed how restaurants connect with customers, making interactions faster and more convenient. From digital engagement to automated responses, the right tools can enhance service quality and reduce operational strain. Meeting customer expectations goes beyond great food—it requires seamless communication and efficient processes. Businesses that
Account Analytics: Optimize Corporate & Agency Performance with Data
Account Analytics is much more than most Sales Managers are currently equipped with, usually in an Excel sheet or PMS report: Room Nights, ADR, and Revenue per account. Understand how deeper Account Analytics across Corporate and Agency accounts can help your hotel's commercial team analyze the entire segment of individual
Smart Hotel Technology; 7 Technologies to Smart Up Your Hotel
None of us want to leave the comfort of our homes and downgrade our lives. We live in a world of smart technology, and we fully expect to holiday in a smart hotel technology world too. We can expect our hotels to lift our experiences from our everyday lives. The
Meetings and Events Online Booking and Marketing Optimization Tips
Question for Our Hotel Marketing Expert Panel How can hotels optimize the online booking process for Meetings and Events? And how can they best market it? Our Marketing Expert Panel Peter Ricci - Clinical Associate Professor and Director, Florida Atlantic University Cory Falter