Guest segmentation: What It Is and How it Helps with Upselling
Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests to personalise the stay experience and optimise upselling revenue Guest segmentation & Upselling The guest segments most hotels use to plan and evaluate their distribution
Emerging Trends for Hotel Website Design in 2022
Much like a hotel’s lobby serves as a strong first impression to its incoming guests, your website serves as an even stronger first impression to potential bookings. With major changes in Google’s search engine algorithm and the tourism industry’s rebound from the pandemic, designing a shiny, new, dynamic interface for your hotel website is more important than ever before. 7 Trends for Hotel Website Design in 2022 So whether you plan to attract new bookings
Forward-Looking Demand Data: The Secret to Optimising Revenue in Challenging Times
Name an area of life or work that the pandemic didn’t impact. It’s not easy to find one, is it? Especially in the hospitality industry, it feels like hardly anything is as it was before COVID. However, there’s one thing that has dramatically gained importance. It’s your ability as a revenue manager to grasp market trends, foresee demand shifts and implement an optimised, adjustable pricing strategy. Managing your hotel without this is like taking your
5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process
Many hotels are approaching direct bookings like they did five years ago. While the basics still apply, new opportunities have emerged to drive engagement and Conversion. In this article, you'll learn how to engage customers during booking and increase Conversion. Enhancing Your Hotel Direct Booking Process: a Key Asset for Hotel Resilience & Recovery You can always acquire paid or organic traffic. However, in times of high volatility, your ability to get the most Conversion
Integrating Sustainability Practices into Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Luminita Mardale - Director Of Marketing And Business Development, Vienna House Thom de Graaf - Online Marketing Specialist, The Orange Studio Elene Otarashvili - General Manager, Golden Tulip Design Tbilisi Nicole Sideris - Founder &
Supercharge Your Hotel’s Revenue Using Strategic Pricing
In the hospitality industry, strategic revenue management allows hotels to achieve consistent profitability, no matter how the market changes. In revenue management, your goal is to fill rooms and maximize profitability on each booking in peak and off-peak seasons. Strategic Pricing to Increase Your Hotel's Revenue This article will teach you proven tactics to supercharge your revenue using strategic revenue management tactics. 1. The Case for Increasing Your Rates Unlike what most hoteliers think, setting
Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests
Smart room technology is a key trend for hotel owners to be aware of, and the desire to create a smart hotel is growing for a number of reasons. In this article, you will learn more about a smart room, why smart hotel technology is so important, and how smart hotel rooms can benefit hotel owners and guests alike. Table of Contents: What is a Smart Hotel Room? Why is Smart Room Technology Becoming Important?
The Rise of Experience-Based Travel and How Hotels Can Prepare
Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What
How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue
If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can
What is the Role of Human Judgement in Revenue Management Decisions?
Question for Our Revenue Management Expert Panel: With so much technology available, how does human judgement factor into making revenue management decisions? Should the RMS ever be overruled by human judgement? (Question by Fabian Bartnick) Our Revenue Management Expert Panel Fabian Bartnick -