Technology & Automation; The Solution to Staffing Shortages in Hotels
Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering from months of closures. But while there's no one solution, you can tackle several aspects of this challenge at once with the right tools. An
Essential Skills and Characteristics in Marketing Leadership Roles
Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews - Revenue, Sales & Marketing
Vrbo Owner Login Strategies & Optimization for More Bookings
VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers. Table of Contents: What Are Online Travel Agents? What Is Vrbo? Vrbo Owner Login as a Vrbo Owner What Is Vrbo Premier
In-stay Upselling: Why You Should Use It and How to Maximize Deals
In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of In-stay Upselling? Below you will find 3 benefits of in-stay upselling. 1. Make The Most Out of Your Hotel's Upselling Potential The reality is that
The Next Era of Hotel SEO Is Here and It’s Called GEO
Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing. Today, nearly 30% of travelers have used generative AI (GenAI) tools (1), like ChatGPT, Gemini, and Perplexity, to plan a trip. These platforms are designed to deliver curated recommendations, and very soon, they’ll allow travelers to book directly within the conversation. The New Visibility Game for Hotels in a Smart Search World For hotels, this shift marks a new era. It’s no longer enough to just rank on Google or
How AI is Advancing Digital Marketing Strategies for Hotels
AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a marketing perspective, it can be used to power and facilitate personalized digital and real-world experiences,
Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams
The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In recent years, the hospitality industry has witnessed a significant shift in consumer preferences and market
Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations
Hotel amenities are the additional items, services and offerings in a hotel, beyond the provision of a guest room. Some of the main examples of amenities in hotels include toiletries, internet access, and a complimentary breakfast. Amenities help to enhance the guest experience, providing comfort, entertainment, support and convenience. They
Housekeeping Job Description: Key Duties and Skills Required
Housekeeping jobs are some of the most vital positions within any business in the hotel industry, but there is sometimes some confusion about what these jobs entail and the skills needed. In this article, you will be able to read a detailed housekeeping job description so that you understand the
Best Practices for Revenue-Generating Email Marketing
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing