5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process
Many hotels are approaching direct bookings like they did five years ago. While the basics still apply, new opportunities have emerged to drive engagement and Conversion. In this article, you'll learn how to engage customers during booking and increase Conversion. Enhancing Your Hotel Direct Booking Process: a Key Asset for Hotel Resilience & Recovery You can always acquire paid or organic traffic. However, in times of high volatility, your ability to get the most Conversion
How Can Hotels Benefit Most from Automation in Revenue Management?
Question for Our Revenue Management Expert Panel: Automation in revenue management can mean significant time-saving. Where can automation bring the most value to a hotel revenue management team and what tasks are best suited to automation? Our Revenue Management Expert Panel Dr. Betsy Stringam-Bender – Professor of Hotels & Resorts, New Mexico State University Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Chaya
5 Steps to Master The Basics of Hotel Benchmarking
Whether your hotel brand contains five-star luxury hotels or serviced apartments, having precise data and knowing how to leverage it, is critical to building a successful hotel revenue plan. When it comes to implementing a hotel benchmarking strategy, there are multiple questions to consider. How do I define my compsets? What metrics should I analyze? How do I go about interpreting the results? In this article, you can read 5 steps to take to be
How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest
The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work is becoming more and more unthinkable in hospitality. Audience Segmentation This is one of the
5 Marketing Campaigns to Reengage Your Past Guests
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream of bookings and maximize profitability. Reengage Old Bookers by Spicing Things up Many hoteliers have tried re-engaging with their existing guests and claim it doesn’t work. And the big difference between failure and success in this endeavor is how you
How Augmented Reality is Transforming the Hospitality Industry
In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change how customers perceive their environment. The technology is extremely valuable to the hospitality industry because hotels essentially sell a physical environment that can be enhanced through AR. Here, you learn how AR is improving the hospitality industry. What Is Augmented Reality? Augmented reality alters a person's perception of their physical surroundings through the use of computer technology. It
How Virtual Reality (VR) can Enrich the Hospitality Industry
Virtual reality, or VR for short, is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides. Virtual reality appeals to those in the hospitality industry because it can digitally transport potential customers to a hotel or travel destination. This article teaches how hotels can leverage virtual reality to boost business results. Table of Contents: What Is Virtual Reality? Reasons for Virtual Reality
Hotel Maintenance Tips to Optimize & Increase Profitability
Hotel maintenance staff have a crucial role to play in the success of a property because they are responsible for ensuring technology, equipment, and facilities are in full working order and for fixing problems when they arise. In this hotel maintenance guide, you can access tips to optimize your maintenance
Hotel PMS: Customization and Automation
A hotel PMS is a property management system designed for use within hotels and similar forms of accommodation. Such software offers several benefits, but two of the most significant are customization and automation. In this article, you can learn why these are valuable and how they can be used. Table
7 Tips For an Impeccable Online Reputation for Hotels
Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should