Biggest Hotel Learnings in Guest Communication due to Covid
Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Jolien Alferink - Hotel
Intelligent Pricing Automation: Learning from Satellite Navigation
In the mid-90s, when satellite navigation (sat-nav) starting to get popular, the navigation systems based their route recommendation on static data. The result: drivers often didn’t trust the sat nav because the recommended route was not the optimal one. Well, things have changed in the sat-nav landscape. In this article, sat-nav is used as a metaphor for revenue management: going from dated to advanced navigation systems by leveraging various data sources. The Satellite Navigation as
Adapting Hotel Digital Strategy for Mobile Traffic
Question for Our Hotel Marketing Expert Panel With mobile traffic stats continuing to rise, how have you adapted your hotel's digital strategy in response to that?  Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Amy Draheim
POS Software for Hospitality: A Deep-Dive into Reporting Features
POS software ranks among the most important technology solutions for hotels, restaurants, and other businesses in the hospitality industry. Aside from its core features, which allow for the processing of various payment options, the software can also be used for reporting. In this article, you will learn more about these reporting features, how they work, what they can offer, and how they can be successfully leveraged to improve business performance. Table of Contents: What is
Choosing the Right Hotel Property Management System Through the RFP Process
When selecting a Property Management System (PMS) for your hotel, the Request for Proposal (RFP) process is crucial for making an informed decision. Through a well-structured RFP, you can ensure a comprehensive evaluation of potential vendors, leading to a successful PMS implementation that aligns with your hotel's needs. This article explores what an RFP is, its importance, and structure. What is an RFP? A Request for Proposal (RFP) is a critical tool for hotels seeking to acquire new products, systems, or services, such as Property Management Systems (PMS). It serves as both a document and a structured process that enables
Open Pricing: Why Is It the Next Hotel Revenue Management Strategy
Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article, you'll learn how this pricing strategy can work for you. Table of Contents: What is the Open Pricing Model in Hotel Revenue Management? Best-Available-Rate (BAR)
Cruise Industry: All You Need to Know About Cruises!
The cruise industry provides unique experiences for customers, blending elements of transportation, hospitality, and entertainment. However, within the cruise industry, there are a variety of cruise line classifications and a number of different cruise types. In this article, you will be able to find out everything you need to know about cruises. Table of Contents: What is the Cruise Industry? What is a Cruise Line? 6 Biggest Companies Within the Cruise Industry Carnival Corporation &
How do Reputation Scores and Revenue Management Influence each other?
Question for Our Revenue Management Expert Panel: What are the links between hotel reputation scores and revenue management? How do they influence each other? (Question proposed by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Director Of Sales Marketing, Alannia
The 4 Most Important Housekeeping Trends for 2023
Much has been said about the hospitality trends you will see everywhere in 2023. The return of business travel, short-term booking windows, swift tech adoption as hotels try to do more with less… But let's discuss trends in housekeeping, a department abundant with opportunities for streamlining and growing your hotel
Top 10 Ways To Use F&B Data To Improve Guest Experience
Hoteliers and restaurateurs are constantly looking for ways to improve their guest experiences. Why? They want to provide guests with a memorable dining experience, and they want to ensure that they get repeat visitors. And guess what? The F&B data they've automatically collected from their POS system or advanced reservation