Hotel Investors: Pros and Cons of Investing in Hotels
Hotel investors can benefit from the potential for high yields, favorable tax rules, and access to hotel facilities while also diversifying their property portfolio. However, at the same time, it is sensible to look at possible disadvantages associated with investing in hotels too. This article lets you learn more about hotel investment opportunities and explore the main advantages and disadvantages. Table of Contents: What is the Hotel Industry? Why Choose to Invest in Hotels? How
Airbnb Login: Tips For Airbnb Hosts To Optimize Your Listing
An Airbnb login is just the beginning of getting the most out of the Airbnb system. Whether you're letting a spare room, an empty property, or building a chain of rentals as an Airbnb host, you need to optimize your listing properly. In this article, you'll learn how to do just that. Table of Contents: Understanding Online Travel Agents What Is Airbnb? Use Your Airbnb Login to Start Hosting Properties What Is Superhost on Airbnb
Booking Admin: Increase Bookings with your Booking.com Listing!
Booking.com is one of the most popular online travel agencies, and hotels can use the platform as an additional distribution channel. The platform also offers a Booking admin area or extranet. In this article, you can learn how to use this platform section to optimize your listing and attract a more significant number of bookings. Table of Contents: What Is Booking.com? What Is the Booking Admin Extranet? What Are Exclusive Booking.com Admin Partner Programs? Genius
Upselling’s Role in Hotel Net Operating Income (NOI) Growth
The hotel business is unique in many ways, as exemplified by the unique KPIs we use, from revenue per available room (RevPAR), to average daily rate (ADR), occupancy, and everything in between. We can thank the advent of yield and revenue management that came to our industry in the 1980s for much of these metrics. But another metric that more hoteliers are talking about recently is NOI (Net Operating Income). Owners and asset managers are
11 Amazing Examples of 360 Video Hotel Tours
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360-degree video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings, and 11 of the best examples of its use within the hotel industry. Table of Contents: What is a 360 Video? What is the Difference Between a 360 Video and a Virtual Reality Video? What is a 360 Video Hotel Tour? Why Are 360 Video Hotel Tours Becoming Popular? 10
The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement. The
The Digital Concierge: How Technology Helps Hotels Add a Human Touch
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity for revenue growth. Balancing Technology and the Human Touch in Modern Hospitality It’s no secret
Best Practices for Revenue-Generating Email Marketing
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing
Travel Industry Podcasts; 15 Excellent Podcasts for Industry Professionals
Travel industry podcasts are growing in popularity all the time and now represent one of the easiest and most enjoyable ways to learn about the industry, access actionable insights, and become aware of emerging trends. In this article, you can explore some of the very best podcasts aimed at travel
Evaluating the Cost Of Acquisition in Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert