7 Smart Ways to Generate Non-room Revenue & Encourage Loyalty
Generating revenue and nurturing loyalty is about finding new ways to connect with your guests. This means looking beyond room rates to get people excited about your property’s amenities, dining, and other ancillary programs. To help get you started, our checklist below covers a variety of tactics designed to keep guests coming back again and again – even if they don’t stay overnight. 7 Ways to Generate Non-room Revenue & Encourage Loyalty Below you’ll learn
Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior
The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are Changing, and so is Your Guest Booking Behaviour But while recovery is in full swing
What to Include in Your Hotel’s Brand Guidelines?
When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds trust with your customers. Like in human relationships, customer-to-brand relationships take time to make with
Different Types of Hotel Guests and Tips on How to Appeal to Them
Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for exceeding customer expectations during their stay. Table of Contents: What is the Hotel Industry? Different Types of Hotel Guests and How to Attract Them Business
17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best platforms to turn to to increase the number of hotel bookings you attract from customers. Table of Contents: What is an Online Travel Agent (OTA)? The Most Important Online Distribution Channel Why Are Online Travel Agents Important? How Does Commission Work
How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?
Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael
Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why and how these types of data should be leveraged together by both Finance and Commercial
Tourism Marketing: Brand New Marketing Tips to Boost Your Results in 2026
Adopting the right tourism marketing strategies can be vital to maximizing revenue, building brand awareness, and managing your company's reputation. In this article, you will find the latest tourism marketing tips for 2026, which you can use to optimize results and achieve your business objectives. Table of Contents: What is
Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations
Hotel amenities are the additional items, services and offerings in a hotel, beyond the provision of a guest room. Some of the main examples of amenities in hotels include toiletries, internet access, and a complimentary breakfast. Amenities help to enhance the guest experience, providing comfort, entertainment, support and convenience. They
Housekeeping Job Description: Key Duties and Skills Required
Housekeeping jobs are some of the most vital positions within any business in the hotel industry, but there is sometimes some confusion about what these jobs entail and the skills needed. In this article, you will be able to read a detailed housekeeping job description so that you understand the