The concept of the metaverse hotel has been discussed a lot in recent times, and for a good reason, as the technology to make the metaverse a reality becomes more widespread and accessible. In this article, you can discover more about the metaverse and the various ways hotels can benefit from it in the years to come.
- What is the Metaverse?
- How Can Businesses Use the Metaverse?
- What is the Difference Between Metaverse and Virtual Reality?
- What is the Hotel Industry?
- How Can Hotels Benefit From the Metaverse?
- What Are Some Metaverse Examples That Hotels Can Use?
- Blockchain Technology and the Hospitality Metaverse
- The Hospitality Metaverse and Other Hospitality Tech Trends
- Virtual Reality and the Hospitality Metaverse
- The Hospitality Metaverse and Artificial Intelligence
The metaverse is essentially a term used to describe a digital or virtual world, which allows for social interactions, often through the use of an avatar. The leading technologies associated with the idea of the metaverse are virtual reality and augmented reality, but video games devices and blockchain technology could also play a role.
When businesses, marketers, and technology experts speak about the metaverse, they tend to envision a digital environment where people can interact with other people from all over the world. These social interactions in a digital sphere could also provide opportunities for e-commerce or guest experiences, including the creation of metaverse hotels.
Video: Metaverse Explained
Would like to learn more about the Metaverse? The article “Metaverse Guide; Understanding The Basics Will Open Up a New World” provides more in-depth information about this new “universe”. The website provides also a list of Metaverse blog’s specializes in this subject.
How Can Businesses Use the Metaverse?
Businesses already utilise digital technology to bridge physical gaps between themselves and their customers. For example, online retail allows for purchases to be completed over the internet, while mobile apps allow businesses and their customers to interact remotely in numerous ways. The metaverse can be viewed as the next technological leap.
Using virtual or augmented reality devices, the digital shopping experience could be taken to the next level, blending the benefits of online shopping with the knowledge of shopping in the real world. Buyers could use their avatar to view products up close or experience what they wish to buy before completing their purchase.
The same is true for businesses that exist to provide experiences. Already, we have seen examples of virtual concerts taking place in games like Fortnite, or the use of hologram technology, allowing concert goers to experience a performance from a deceased artist. A metaverse hotel, meanwhile, can provide a digital travel experience.
Virtual reality is already an example of emerging hotel technology, with a growing number of properties offering virtual reality tours of their hotel rooms and social areas. So how does the metaverse differ from what already exists in terms of virtual reality experiences?
The fundamental difference between the metaverse and virtual reality is the level of interaction. People use their avatars to interact and experience new things in a shared digital space with other metaverse users in the metaverse. Technology is used to connect this experience to the person’s physical reality.
When discussing the concept of metaverse hotel implementation, it is vital to be precise about the hotel industry. In essence, this refers to the section of the service industry which centres around guest accommodation, lodgings, and all relevant related services or experiences.
Generally, when people refer to the hotel industry, they are referring to the industry that encompasses hotels, resorts, motels, inns, bed and breakfast accommodation, hostels, holiday cottages, and other similar properties. You can find out more by reading our article on the subject, “Hotel Industry: Everything You Need to Know About Hotels!“.
How Can Hotels Benefit From the Metaverse?
The two main ways that hotels can benefit from the metaverse are by providing unique, virtual experiences to customers and offering complimentary metaverse experiences to enhance the more traditional guest experience that the hospitality industry offers. Hotels providing either of these options can be regarded as metaverse hotels.
With the former, the hotel could offer services that allow guests to meet and interact in a virtual environment, effectively offering elements of the travel experience without the need for customers to travel physically. So, for example, people could use their avatars to carry out a business meeting in a virtual environment.
The virtual world experience could form part of a broader, more conventional travel experience with the latter. This could take many forms, but an example would be offering virtual reality experiences within the hotel, where children can interact in a digital environment that is entirely different to their real-world setting.
What Are Some Metaverse Examples That Hotels Can Use?
Although there are many different ideas of how a metaverse hotel can take shape, or how virtual and augmented reality technology can be used to improve the experience for customers, the following are some of the most achievable examples of how this kind of hotel technology can take the industry forward in the years to come.
Virtual reality tours are among the most prominent emerging hotel marketing trends, helping to enhance the booking process, but the metaverse can take this a step further. For example, using a digital avatar could make it possible for a potential customer to perform a virtual walkthrough before deciding.
Using this avatar, the potential customer could walk through a metaverse hotel, which has been designed to look exactly like the real thing. This then gives them a clear sense of how big each room is or what features they can expect if they upgrade. It may also be possible to ask employees who are also occupying the metaverse.
People often travel to hotels for celebrations, including birthdays and honeymoons, but this does mean they cannot physically share their experiences with people who do not travel with them. A metaverse hotel has the power to change this by allowing guests to participate in virtual celebrations with people who are not physically present.
The COVID-19 pandemic helped push forward the adoption of digital communication tools, and the metaverse can still take this further. For instance, imagine a guest celebrating their birthday, and the hotel can place them in the metaverse as a surprise, with their friends and family also present in that same virtual world.
Aside from the concept of metaverse hotels, one of the other critical emerging technologies that those in the hospitality industry need to be aware of is blockchain technology. This can be used in several ways to enhance the hospitality metaverse, such as for making secure payments or confirming identities.
To find out about blockchain technology in greater detail and understand how hotels can use it, read “Blockchain Technology and Its Uses in the Hospitality Industry”.
While the concept of metaverse hotels and the hospitality metaverse is essential to get to grips with, it is also vital that hotel owners understand other emerging technology trends in the industry, including voice search, robotics, recognition technology, the use of AI-powered chatbots, and more.
You can explore the latest technology trends within hospitality and find out why these trends have emerged by reading our article on the topic, “The Latest Technology Trends in the Hospitality Industry“.
A fundamental part of the hospitality metaverse and the creation of a metaverse hotel is virtual reality technology. However, this technology should also be understood for its own merits. Indeed, through VR, it is possible to create a virtual booking process, offer virtual tours, provide virtual travel experiences, and more.
If you are looking to explore the topic of virtual reality technology within hotels and similar settings further, read through the “How Virtual Reality (VR) can Enrich the Hospitality Industry” article.
The Hospitality Metaverse and Artificial Intelligence
Finally, another important technology that can be linked to the concept of the metaverse hotel is artificial intelligence. Much like with virtual reality, however, this should also be viewed and understood as its separate technology trend and can be used to deliver both in-person and online customer service, as well as data analysis.
To delve deeper into the topic of artificial intelligence within hotels and other businesses and learn how to make the most of this technology, read “How to Use Artificial Intelligence in the Hospitality Industry”.
The concept of the metaverse will disrupt many industries in the years ahead, and the hotel industry is no different. The idea of a metaverse hotel offers plenty of potential, especially as hotels come to leverage virtual reality, augmented reality, and similar technology to provide space for memorable virtual interactions.