Hotel Success Story: How Upsell Expands Guest Satisfaction & Revenue
While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In this article, Hotel Van der Valk explains what the benefit is of digital upselling and you can download the full performance report with all results. Digital Upselling Gives Guests More Freedom to Design Their Stay Whether their focus is on boosting ancillary revenue
Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021
When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise your direct bookings. Capture More Direct Bookings For many hoteliers, OTAs are an accepted distribution strategy due to their marketing power and high
Pushing Profit Beyond the Guest Room in 2021
Hoteliers are under unforeseen pressure to make magic happen in the new year and get their profitability back on track. Three words: “Total Profit Optimisation.” You’ve likely heard them spoken before in hushed whispers. It’s the ever-elusive and seemingly unattainable holy grail of hotel revenue leadership. Maximising Your Business Revenues by Total Profit Optimisation Total profit optimisation considers costs associated with acquiring and servicing every hotel reservation and the profit of each revenue stream associated
4 Stage COVID Communication Plan for Hotels
It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID-19 measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist to ensure your guests are provided with the right information. Make sure that extra marketing
Tipping Hotel Housekeeping; What is the Standard?
Tipping hotel housekeeping staff involves leaving a small amount of money for the individual employees who clean your hotel room. It is a great way to show appreciation and can help staff who often have a low base wage. Understanding the standard for tipping housekeeping staff is important because it is an area of anxiety for guests. Many guests want to leave a tip, but fear leaving too little or too much. In this article, we will explore the etiquette around tipping hotel housekeeping staff, explain how much people tend to leave as a tip and provide some helpful tips
Open Pricing: Why Is It the Next Hotel Revenue Management Strategy
Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article, you'll learn how this pricing strategy can work for you. Table of Contents: What is the Open Pricing Model in Hotel Revenue Management? Best-Available-Rate (BAR)
Cruise Industry: All You Need to Know About Cruises!
The cruise industry provides unique experiences for customers, blending elements of transportation, hospitality, and entertainment. However, within the cruise industry, there are a variety of cruise line classifications and a number of different cruise types. In this article, you will be able to find out everything you need to know about cruises. Table of Contents: What is the Cruise Industry? What is a Cruise Line? 6 Biggest Companies Within the Cruise Industry Carnival Corporation &
4 Guest Messaging Trends Every Hotelier Should be Aware of
Traveler expectations are changing rapidly as digital and contactless forms of communication become more popular across the hospitality industry. Today's travelers expect to be able to check into their flights through mobile apps, buy train tickets online, and communicate with their accommodation providers through text. Read on to learn more
How to Make Effective Upselling Part of Your Hotel’s Culture?
In hospitality, you’re always trying to do just a little bit better, both in terms of the experience you offer guests and the revenue you generate. Implementing new ideas and making them part of your property’s culture can seem challenging. But with the right training, it’s easier than you may
What are the Pros and Cons of Outsourcing Hotel Revenue Management?
Question for Our Revenue Management Expert Panel: What are the advantages and disadvantages to outsourcing revenue management? Is there a difference depending on hotel / property type? Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium