What Marketing Strategies can Hotels use to Grow Direct Bookings?
Question for Our Hotel Marketing Expert Panel What marketing strategies can accommodation providers use to increase direct bookings? What % of total bookings should direct bookings represent? What is the minimum that hoteliers should aim for? Our Marketing Expert Panel Daphne Beers - Owner, Your-Q Hospitality Academy Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou
Room Attendant Guide; Meaning, Job Description, Duties & Technology
The room attendant's role is vital to hotels because it can have a huge bearing on presentation and overall customer satisfaction levels. In this article, you can learn all there is to know about the job, including a definition, an outline of the key duties and responsibilities, and an overview of associated technology. Table of Contents: What is a Room Attendant in a Hotel? The Importance of Hotel Housekeeping 5 Main Duties of a Housekeeping
Hotel Housekeeping Guide: 11 Tips & Tricks to Clean Your Hotel
Hotel housekeeping is one of the most important elements of customer service because all guests want to stay in a clean, tidy, comfortable, aesthetically appealing hotel that is organized or arranged appropriately. In this article, you can learn some tricks and strategies for keeping your hotel just as guests like it. Table of Contents: What is Hotel Housekeeping? Devising a Hotel Housekeeping Strategy Using Your Hotel PMS for Housekeeping Housekeeping Trolley: The Most Crucial Tool
How can Hotels Overcome Challenges around Rate Parity?
Question for Our Revenue Management Expert Panel: Rate parity continues to pose challenges for hotel revenue managers. What are the top recommendations to resolve rate parity issues? (Question proposed by Tamie Matthews) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA Solutions Nikolas Hall - Owner, H. Hall Consulting Krunal Shah - Cluster Director of Revenue, Dorsett Hospitality International Fabian Bartnick - Founder, Infinito Tanya Hadwick
Micro-Stays Travel is Shaping Weekend Getaways with Technology
Travel has changed a lot over the years. Instead of carefully planning week-long escapes months in advance, more people are choosing quick weekend getaways that fit into their busy schedules. These micro-stays resulted in a new kind of travel culture, and technology has made them remarkably simple to arrange. In this article, you’ll learn how technology is reshaping weekend travel, why hotels are adapting to new demands, and what makes micro-stays so appealing. How Tech Is Re-Shaping Weekend Travel Whether it’s a spontaneous countryside getaway, a city break, or a weekend cruise, you can still get a maximum amount of
5 Trends to Be Aware of for Your Hotel’s Strategy
As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand the role of communication in achieving this. Here are the guest trends you need to
Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries
Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth One hotel trend that’s been hard to miss lately is the rapid rise of loyalty
Interview with Co-founder Daan De Bruijn of Bookboost
In this article, we interview Bookboost co-founder Daan De Bruijn. Bookboost helps accommodation brands manage customer data in efficient and innovative ways. This includes boosting overall understanding of the information, workflow automation, and possibilities for personalization. Bookboost empowers a better understanding of data and how to use it
The Benefits of Offering Multiple Payment Methods at Your Hotel
The world of hotel payments is everchanging. New payment methods are constantly being introduced into the market, from cash and bank transfers to credit cards and digital wallets. To satisfy guest expectations and encourage direct bookings, lodging operators must stay on top of emerging trends and offer the latest payment
Top Tips for Building a B2B Revenue Management Strategy for Hotels
Question for Our Revenue Management Expert Panel: What advice can you offer to hotels implementing a B2B revenue management strategy? How does the strategy differ compared to a B2C audience and what are your top tips for success? Our Revenue Management Expert Panel