How High and Low Can You Go With Your Hotel Room Pricing?
Behavioural economics is the study of people’s decision-making processes and how they are not always entirely rational. By understanding people’s reactions to the choices available, you are better able to make pricing strategies that maximise your revenue. For example, evidence dictates that ending your prices with the number ‘9’ increases your revenue. If you charge $119, you should see more bookings than if you charge $117 or $120. This is not ‘rational’ as economists would
How to Use Guest Messaging to Increase Your Return on Experience?
Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article you can learn why ROX is important and how you can use it to benefit you hotel. What is Return on Experience (ROX)? ROX is
10 Travel Agents for Hotels to Gain More Corporate & Leisure Guests
Travel agents represent a major distribution channel for those in the hotel industry, helping them connect with more leisure travelers and corporate guests. To capitalize, hotels need to list their properties with online travel agents and connect with the main global distribution systems so that a travel agent can view real-time inventory information. In this article, you will find out about eight key travel agents to work with. Table of Contents: What Are Travel Agents?
SEO vs CRO: What Gives Hotels a Higher ROI?
How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and what you should focus on. How To Best Spend Your Limited Resources Today, available resources
21 Hot Digital Trends in the Tourism Industry to Explore in 2026
The tourism industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing customer service. Table of Contents: 21 Hot Digital Trends for the Tourism Industry in 2026 1. Artificial Intelligence (AI) 2. AI Chatbots 3. Big Data and Analytics 4. Facial Recognition 5. Robotics in Tourism 6. Contactless Payments 7. Voice Control
Harnessing the Power of Generative AI in Guest Communications
The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on implementing this innovation in their communications. The Evolving Role of AI in the Hospitality Industry
Top 3 Hotel Rate Parity Issues and How to Fix Them
Are you a hotelier struggling to maintain rate parity in today's ever-changing hospitality industry? If so, you're not alone. Despite the challenges of the last few years, rate parity remains a significant issue for hotels, and it's only getting more complicated. Top 3 Hotel Rate Parity Issues As a result of the pandemic, many hotels focused on generating short-term business and revenue, often at the expense of rate parity. However, maintaining consistency across distribution channels
Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior
The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights
What to Include in Your Hotel’s Brand Guidelines?
When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your
Different Types of Hotel Guests and Tips on How to Appeal to Them
Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for