Do Small Hotels Need a RMS? How to Overcome the 6 Challenges?
As a hotelier, you have a lot on your plate. From taking care of your staff and guests to managing your online presence, bills and housekeeping - it’s no easy task. But even so, it is imperative you do not overlook one of the most important things to manage: your hotel revenue. In this article, you will learn what the advantages are of a revenue management system (RMS) for smaller hotels and how it helps
Why is Rate Parity Vital for Hotels? & Tips to Win the Parity Game
Hotels want the best price for their room. Therefore, the same price is set throughout all digital distribution channels. But what if a distribution channel uses lower prices? In this article, you can learn about rate parity and how hotels can prevent distribution channels from undercutting the direct price. What is Rate Parity? In simple words, rate parity is a sales strategy that allows hotels to set an equal price throughout all digital distribution channels.
Aviation Manager Job Description & Tips to Find the Job!
For anyone contemplating becoming an aviation manager, it is important to take the time to learn as much about the role as possible. In this article, you will find a detailed job description, including duties, salary information, and education requirements, and you will also find tips for actually finding and applying for the role. Table of Contents: Aviation Manager Job Description What is an Aviation Manager? What Are the Duties of an Aviation Manager? What
The Ultimate COVID Recovery Strategy for Every Hotel Department
COVID-19 brought the global hospitality industry to a grinding halt. Now, many destinations are slowly opening up again and the industry is beginning to recover. To help you get the most out of your property during this rebound phase, this article summarises expert COVID recovery tips for your marketing, revenue management, F&B and front office departments. At the bottom of this article, you find a link to download 4 free eBooks with more in-depth COVID
Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer service. In this article, you can dive deeper into hotel CRM systems, why they matter, the benefits of acquiring a high-quality solution and the most important features and functions to look for when exploring the various options. Table of Contents:
5 Ways Big Data Can Benefit the Travel Industry
Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilizing it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience, and increase revenue. In this article, you will learn more about big data, and how it can benefit companies in the tourism industry. Table of Contents:
How can the Amazon Alexa Echo Speakers Improve Customer Experience
Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, allowing customers to control their 'smart' devices and appliances from a single place. More recently, Amazon has also brought the technology into hotels and resorts, launching a dedicated Alexa for Hospitality service. In this article, you will learn more about Amazon Echo speakers and their current and future roles within hotels. Table of Contents: What Are Amazon Alexa Echo
4 Website Personalization Tips for Luxury Hotels to Increase Direct Bookings
Brand identity significantly influences guests, with an even more significant impact in luxury hospitality, where brand image standards are higher. As a luxury brand, it's crucial to seduce potential guests and entice them to book on your hotel website by providing each visitor with a personalized online experience, with your
How To Leverage Data Across 4 Key Hotel Departments
There is no shortage of data in the hospitality industry. From travelers browsing your website to entering information on OTAs and post-stay surveys, hoteliers collect immense amounts of hotel data daily. For this data to be useful, it must be organized and filtered, so it's decipherable and helps guide decision-making.
Break Siloes and Foster Synergies to Optimize Hotel Profits
Hotels looking to optimize profits must break the silo mentality. They must align their teams and synchronize their knowledge. In this article, you'll learn how to break siloes and foster synergies to optimize hotel profits. Steps to Creating a Connected Commercial Organization The movement toward commercial revenue is a good