How to Select a Good Business Travel Management Company?
A business travel management company provides numerous benefits to large and small businesses. From travel cost savings to arranging multiple itineraries, no company or corporate traveler can afford to bypass the services of a business travel agency, especially if they travel often. But given the huge number of business travel management companies, how does one select the right company? Read on to find out. Table of Contents: What is Business Travel Management? Why Use A
What You Need to Know About Corporate Travel Management
Corporate travel management has gained much popularity due to its unmatched specialism in business travel. Booking travel for your business can be a time-consuming task. With so many routes and airfares, finding the best deal when organizing your employees’ travel itineraries is hard. In this article, you will learn more about the benefits and importance of corporate travel agencies. Table of Contents: What is Corporate Travel Management? Why Businesses Should Use Corporate Travel Management Agencies
Travel Management Company: 9 Benefits of Using a TMC Company
For many companies, corporate travel is a key component of running a modern business and one of the largest expenses. Travel costs need to be carefully controlled, while the logistics need to be handled so travelers do not encounter difficulties. For this reason, many turn to a travel management company for help. In this article, you will learn more about travel management as a discipline and some of the key benefits a TMC company can
What Are the Important Features When Choosing a Hotel Bot?
A hotel bot is valuable to your broader hotel management strategy, assisting with marketing and customer service tasks. However, choosing your hotel chatbot can be daunting, especially if you are new to the technology. In this article, you will learn about some of the most important features to look out for. Table of Contents: What is a Hotel Bot? How Does a Hotel Bot Work 1. Rule-Based Hotel Bots 2. AI-Based Hotel Bots 11 Important
How to Maximize Hotel Revenue by Applying Open Pricing to Upselling
You probably already know that adjusting your room rates based on demand fluctuations can boost your revenue. But have you ever thought of applying this approach to upselling? And what about taking things yet another step further and using the principles of open pricing on upselling as well? Keep reading to discover how these techniques can take your revenue strategy and top line to the next level. The Role of Upselling in Revenue Management Upselling is an essential driver of ancillary income and can significantly increase your overall revenue and profitability. It allows you to maximize earnings during the high
A Hotel’s Guide to Choosing the Right Social Media Channels
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain, a strategic approach to your online space is crucial. Remember, the digital landscape isn’t fixed—it's as dynamic as our ever-changing preferences. The Importance of a
From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual processes are prone to errors. What Is Customer Relationship Management Software for the Hospitality Industry?
The Limits of Rules-Based Revenue Management Technology
There are automated revenue management decision-making systems, and then there are revenue management support tools that rely on a rules-based approach to setting and changing prices. While perhaps an efficient method for some proficient users, rules-based technology requires consistent manual intervention and will undoubtedly struggle as market conditions shift and
Pricing Your Rooms in 2022 – Getting The Best Results in Times of Uncertainty
Cast your minds back to midnight on new years eve. You probably weren’t thinking about your room pricing. But if you had been, would you have felt confident about how demand will play out this year? How much would you bet on being right? If you are in charge of
What Digital Marketing Tools Will be Essential for Hotels in 2022?
Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of