How Can Connected Hotel Systems Enable Data-Driven Revenue?
Question for Our Revenue Management Expert Panel: How can hotels improve (or begin) their PMS, RMS, CRM and POS integrations, and how does a connected tech stack enable smarter, data-driven revenue management? (Proposed by Chaya Kowal.) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Mariska van Heemskerk - Owner, Revenue Management Works
What Was the Biggest Challenge That Shaped My Marketing Career?
Question for Our Hotel Marketing Expert Panel What has been the most significant challenge you've overcome in your marketing career? What was the most important lesson you learned, and from whom? (Proposed by Moriya Rockman) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner, Lure Agency Stephanie Smith-Sparks - Founder, Cogwheel Marketing Ask Our Panel a Question Join Our
Is Predictive Personalisation in Hospitality a Risk or Opportunity?
Question for Our Revenue Management Expert Panel: Does predictive personalisation in hospitality truly enhance the guest experience, or does it risk limiting spontaneity and the thrill of discovery? (Question proposed by Nikolas Hall) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Mariska van Heemskerk - Owner, Revenue Management Works Chaya Kowal -
How Hotels Integrate Music and Art for Memorable Guest Experiences
Question for Our Hotel Marketing Expert Panel How have hotels innovatively integrated music and art to enrich the guest experience, and how can these experiences be marketed to maximum advantage? (Question proposed by Moriya Rockman.) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Pablo Torres - Hotel Consultant Stephanie Smith-Sparks - Founder, Cogwheel Marketing Ask Our Panel a Question Join Our Expert
The 71% Attrition Cliff: Why Hotel Guests Don’t Return
71% of guests who return for a second stay never make a third. That's not an estimate or a survey claim. It comes from our own analysis of more than 6 million guest records across Bookboost-connected properties between 2024 and 2026, where 282,000 guests reached a second stay, but only 83,000 reached a third. Here's why it should bother you: the second stay is the moment most hoteliers exhale. The guest came back, the property did its job, and the relationship feels like it's forming. Then seven in ten of those guests quietly disappear. No complaints, no unsubscribes, just silence.
How Personal Branding Can Help Drive Hotel Sales Revenue?
Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Ask Our Panel a
Remote Work Tools For Hotel Teams: Improving Productivity Beyond The Office
Remote work is changing how hotel teams communicate, plan, and complete daily tasks. While hotels still depend on in-person service, many behind-the-scenes activities can now be managed from different locations, departments, or workstations. The right tools help staff share updates, track responsibilities, access documents, and stay connected without slowing operations down. In this article, you’ll learn how remote work tools support hotel teams, improve productivity, simplify communication, and create smoother workflows beyond the traditional office
Sustainability in Hospitality: Three Ways to Use Tech to Boost Your Eco Credentials
Hospitality businesses have a direct and often significant impact on the natural environment. They’re responsible for boosting tourism, and while increased visitor numbers do support socioeconomic growth, they can have a harmful impact on the environment too. If you’re a hospitality professional, it’s important to do your bit to make
6 Best Things to Do in Belgium
Belgium is one of those places that often ends up as a “short stop” between bigger destinations like France or the Netherlands. But once you’re there, you realize it deserves more time. It’s compact, easy to travel, and surprisingly diverse. Within a few days, you can go from medieval cities
The Hidden Revenue Opportunities Vacation Rental Teams Often Overlook
The vacation rental market has matured significantly, yet many operators continue to rely on occupancy rates as their primary measure of success. While high occupancy is essential, it tells only part of the financial story. True profitability demands a wider lens, one that accounts for ancillary income, operational efficiency, and