Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR
Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you're on the right track. And if you’ve started using automation tools to streamline upselling and improve guest spend, even better. Still, one key opportunity often goes overlooked: factoring ancillary revenue into your pre-booking and pricing strategies. What if you could integrate that potential value earlier in
An In-Depth Look at the Hospitality Sector
What aspects serve to define the hospitality industry? While many will provide common answers, such as accommodations and logistics, the single factor that underpins the entire concept involves customer satisfaction. Let us take a look at the different facets of the hospitality sector in great detail to appreciate its true scope. Table of Contents: What is the Hospitality Industry? The Global State of the Hospitality Sector An Overview of All Hospitality Sectors Accommodations Food and
Revenue Marketing Helps Hotels Gain Profit When Wins Fall Short
Hotels love a good win. Marketing celebrates record clicks, sales land big contracts, and revenue holds rates during slow seasons. Yet these surface victories don't always equal profit. They can hide weak margins and rising costs. True growth demands a shift in mindset. Instead of chasing numbers that look impressive but fail to strengthen the bottom line, hotels need a strategy that unites every department around profitability. Revenue marketing provides that framework, aligning sales, marketing,
Your Hotel Q4 Playbook for Forecasts and Budgets in Fall
’Tis the season: pumpkin spice lattes, cozy sofa-tea time, and the world turning shades of orange and red. Fall is upon us, and soon the pumpkins and Halloween decorations will be everywhere. And in hospitality? It means the budgeting and forecasting season. Only now you have less time than usual because September and October are no longer quiet months. They’re busier than ever. In this article, you’ll learn how to create fast, focused forecasts, build
How Hotels Integrate Music and Art for Memorable Guest Experiences
Question for Our Hotel Marketing Expert Panel How have hotels innovatively integrated music and art to enrich the guest experience, and how can these experiences be marketed to maximum advantage? (Question proposed by Moriya Rockman.) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Pablo Torres - Hotel Consultant Stephanie Smith-Sparks - Founder, Cogwheel Marketing Ask Our Panel a Question Join Our Expert Panel "Music and the arts have always been powerful ways to connect with guests on a deeper emotional level. In
Hotel Robots: An Overview of Different Robots Used in Hotels
Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these autonomous "smart" services, it only stands to reason that we examine these robots in greater detail. What benefits can your property expect to enjoy? Table of Contents: What are Robots? Why are Hotel Robots Becoming More Popular? Examples of Robots Being Used in Hotels Examples
Revenue Management Trends: Latest Developments of 2026
A significant part of getting the most out of a hotel revenue management strategy involves keeping up with the latest revenue management trends and implementing associated strategies while investing in relevant technology. In this article, you can learn all about the latest revenue management developments in 2026 to stay ahead of the game. Table of Contents: Understanding the Basics of Revenue Management Keep Up to Date With the Latest Revenue Management Trends 24 Revenue Management
9 Top Tips for Effective Pricing Strategies for Hotels & Resorts
An effective, data-driven room pricing strategy is the cornerstone of hotel distribution management, with the ultimate goal of finding the ideal price per room that ensures you can maximize revenue without losing guests to competing properties. 9 Effective Strategies for Rate Pricing While overall rate optimization is the main objective,
Why Context is Everything in Hotel Analytics: Six Real-World Lessons
In hotel management, numbers are everywhere: dashboards, reports, presentations. These numbers offer a sense of control and clarity. But numbers on their own don’t tell the full story. Relying on isolated metrics can lead to misguided strategies, missed opportunities, and costly mistakes. It’s the context that brings meaning to the
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on