How to Attract Different Segments Through a Diverse Distribution Strategy
With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore ways to capitalize on various market segments. 5 Most Common Market Segments and How to Find Yours 2024 is the year of chasing demand without alienating price-sensitive guests. For that reason, increasing online visibility will be key to creating a
Hotel Website Examples: Important Features to Include & Examples
A hotel website is crucial for success in today's industry. In this article, you'll find out why. You'll discover the reasons for setting up a quality hotel website, what features your site should have, and how to make your hotel's page stand out. You'll also look at some examples of outstanding hotel websites. Table of Contents: What Is the Hotel Industry? Why Is Hotel Website Important for Hotels? 6 Hotel Website Examples: Important Features Direct
What Would You Tell Hotel Personnel Choosing A Tech Stack?
Question for Our Hotel Marketing Expert Panel What would you tell hotel personnel choosing a tech stack? Our Marketing Expert Panel Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida Atlantic University (FAU) Max Starkov - Adjunct Professor Hospitality Technology, New York University Kaylie Holley - Hospitality and Tourism Marketing Professional Matthias Dybing - Co-Founder & Director at Nuvho Thom de Graaf
POS Apps: How to Choose the Right One?
A good POS app can be invaluable for hospitality employees because it can streamline processes, enhance the customer experience, and improve your company’s ability to track key performance indicators. However, following a sensible process for finding the right app is crucial. In this article, you will learn more about how
How Can Hoteliers Adjust Their Revenue Strategy Due to COVID Restrictions?
Question for Our Revenue Management Expert Panel: Amid changing travel guidelines and restrictions, flexibility has become essential for travellers. How are you addressing this? How has your revenue management strategy adapted to meet those needs? Our Revenue Management Expert Panel Pablo Torres -
How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?
Question for Our Hotel Marketing Expert Panel Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high? Our Marketing Expert Panel Kaylie Holley - Founder, Up Travel