15 Destination Marketing Strategies to Attract More Visitors
Destination marketing can be invaluable for anyone who makes money by increasing the number of people traveling to a location. This includes local and national governments, airlines, travel agents, entertainment venues, tourist attractions, and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help to attract more visitors. Table of Contents: What is Destination Marketing? Why is Destination Marketing Important? Who is Responsible
Interview with CEO and Co-founder Ari Andricopoulos of RoomPriceGenie
We're interviewing Ari Andricopoulos, the CEO and Co-founder of RoomPriceGenie. Ari developed automation that helps hoteliers determine the best pricing policy for any given moment. It's not just a flat number, either. But as an easy-to-understand analysis that both provides advice and explains the reasoning behind the decisions. Can you tell us a bit about yourself? Before RoomPriceGenie, I spent fifteen years creating trading algorithms as a partner
11 Hotel Marketing Podcasts Every Hotel Professional Should Listen To
Hotel marketing podcasts offer an excellent way for hotel professionals to access advice, learn new techniques and strategies, and hear first-hand insights and experiences from marketing experts. In this article, you can explore the rise of hotel marketing podcasts and read a list of 11 of the best podcasts available. Table of Contents: The Hotel Industry Explained What Are Hotel Marketing Podcasts? Why Is It Beneficial to Listen to Hotel Marketing Podcasts? Top 11 Hotel
4 Steps for Improving Meetings & Events Revenue Performance
Revenue leaders across the globe devote a considerable amount of their efforts to driving room revenue performance. It’s an understandable decision, given that rooms are the obvious staple of any hotel operation and there are only so many hours in a day. 4 Steps for Improving Meetings & Events Revenue Performance With meetings and events (M&E) being responsible for nearly 20 to 30 percent of revenue for the average hospitality organization, those who neglect to
How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?
QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry. Here’s why dynamic QR codes are ideal for the hospitality industry, how they enhance the guest experience and increase operational efficiency. What are dynamic QR codes? All QR codes are made to link the user to a given landing page where they can view a particular piece of information. This
Overbooking Done Right: How to Fill Rooms Without Upsetting Guests
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful scenario into a smooth process. What Does Overbooking in Hotels Look Like? Overbooking can feel
5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)
The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today's guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values. Beyond AI: Key Hospitality Trends Driving Growth Yes, generative artificial intelligence (AI) is revolutionizing almost every aspect of the hospitality industry, but the use of
How to Craft Your Hotel Website’s Navigation into a Digital Lobby
It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s
How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.
Imagine yourself as the Sherlock Holmes of hospitality, piecing together clues to solve the case of boosting your hotel’s revenue. One of the intriguing clues? Minimum stay restrictions. This strategy might seem simple, but when used correctly, it can open the door to higher occupancy rates and increased revenue. In
The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences
In an industry where guest expectations are continually evolving, the adoption of modern technology is no longer just an option—it's a necessity. For hotels, building a future-proof tech stack is essential to ensure that operations are not only smooth and efficient but also capable of delivering personalized services that create