Guest Expectations in 2024: 8 Trends You Should Be Aware of
As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out? What Do Guests Expect in 2024? In the rapid world of hospitality, the only constant
Is Conversational AI a Good Fit for Guest Communications?
The power of Artificial Intelligence (AI) has been making waves in the hospitality industry. Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. Beyond the Hype: Sophistication of Conversational AI Before exploring the answer to the titular question from guests’ and hotels’ perspectives, let’s take a closer look at
What Is TRevPar?
Total revenue per available room, or TRevPAR, is a KPI used by those within the hotel industry to assess business results. It is concerned with the total revenue generated from rooms and space available. As a result, it can play an important role in a revenue management strategy and provide a useful snapshot of overall performance. What Does TRevPAR Stand for? TRevPAR, or total revenue per available room, is used within the field of revenue
9 Tips to Increase Bookings Through Hotel Metasearch
Hotel metasearch platforms serve as an important distribution channel for businesses in the hospitality industry because many modern travelers will use the internet to shop around for the best rates and will turn to price comparison platforms to assist them with this. In this post, you will learn more about why the best hotel management strategies utilize hotel metasearch, and you will also find nine practical tips to help you increase your number of bookings.
How Language Basics Make Travel Navigation Less Stressful
Travel can fill you with hope as you enter a fresh place. A street with new sights can lift your mood. Trouble can arise when local speech feels unclear. A small phrase can turn confusion into ease. Each short word can guide your route through a city that once felt too large. Smooth Travel Starts with Simple Speech and Smart Tools A digital tool can support this progress. For instance, a visitor in the United Kingdom might use a UK travel eSIM for quick access to vital details. This creates a mix of simple speech plus steady facts that shape
10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests
Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent market. In this article, you'll discover not only the fundamental elements of the programs but
Should Hotels Apply Strict or Flexible Cancellation Policies?
Question for Our Revenue Management Expert Panel: What are the benefits and risks of applying strict cancellation policies versus flexible? How does the competition influence a hotel's cancellation policy? (Question proposed by Niko Krauseneck)Â Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total
How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?
Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing
Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability
The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical,