How Can Voice Control Benefit the Hospitality Industry?
Successful leaders in hospitality management understand the importance of embracing new technology, especially when it can improve the customer experience. One example of a technology trend that has seen increased adoption rates in recent times is voice control technology, which can significantly benefit hotel owners. In this post, you will learn more about how voice control works and some of its key benefits. Table of Contents: Voice Control: In a Nutshell How Does Voice Control
8 Ways to Improve Customer Experience in the Travel Industry
Hotels, airlines, car rental companies, and others in the travel industry prioritize the customer experience as one of the most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and build positive reputations. In this article, you will find eight of the most effective ways for those in the tourism industry to improve customer experience. Table of Contents: 8 Ways to Improve Your Customer Experience 1. Smart
Marketing Strategy for Restaurants: How to Succeed
The right marketing strategy for restaurants can make or break a business. No matter how successful your restaurant business may be, a great strategy can build it further. In this article, you'll learn how to create an effective and dynamic marketing strategy for your restaurant business, whether a single location or a chain. Table of Contents: What Is the Restaurant Industry? What Is a Marketing Strategy for Restaurants? Important Steps to for a Successful Marketing
TikTok Hotel Marketing: Tips, Strategies and Examples
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the most out of TikTok. Table of Contents: What is Social Media Marketing? What is TikTok?
Is Your Pre-Arrival Communication Generating Revenue? Track It.
Pre-arrival communication shapes the guest experience long before check-in, but are you measuring its real impact? Too often, hoteliers stop at vanity metrics like open rates and clicks. Those numbers may look good on paper, but they reveal little about guest satisfaction, loyalty, or revenue. The real opportunity lies in tracking the KPIs that show whether your messages are building trust, driving upsells, and bringing guests back. By digging deeper into the right pre-arrival metrics, you can transform guest engagement from a nice-to-have into a measurable revenue driver. That’s exactly what you’ll learn in this article. Why Traditional Pre-Arrival Metrics
Top 5 Unusual Places Near Dubai: Hidden Gems Worth Exploring
Dubai is often associated with extravagance, soaring structures, along with busy commercial hubs. While these locales are undeniably charming, many sightseers find they crave something beyond the typical tourist's experience. The attraction of Dubai's ostentatious facade can sometimes overshadow the plentiful aggregation of culture and nature that thrives just beyond its limits. If you yearn to escape the ordinary and unearth some veiled gems, you are in for a gratifying revelation. 5 Hidden Gems Near
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The
Is AI the Answer to These Common Pain Points in Hospitality?
The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive, mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as
7 Social Media Truths from High-Performing Hotel Marketing Teams
Social media strategy can be a beast for marketing teams to manage. Every few months there are game-changing updates, and every day seems to bring a new trend or tool to consider, but change isn't the only constant in digital marketing. Here are seven social media truths from high-performing hotel
Total Revenue Management: How Hotels Can Maximize Their Revenue
Total revenue management is broadly defined as managing each revenue source to the highest profitability. By incorporating multiple revenue points of sale like food and beverage, banqueting and conferencing facilities, spa, retail, leisure activities, and others with room revenue management, total revenue management assists hotels in achieving their goal of