Interview with Founder Juanjo Rodriguez of The Hotels Network
In this interview, we speak with Juanjo Rodriguez, the co-founder of the Hotels Network and an expert in facilitating direct bookings for hotels. The Hotels Network offers several solutions designed to help hotels attract more direct business and become less reliant on third-party platforms, like online travel agencies (OTAs). Can you tell us a bit about yourself? I'm originally from Spain, from a small town called Zamora near
How Are Current Tech Trends Impacting the Hotel Experience In 2023?
Question for Our Hotel Marketing Expert Panel How Are Current Tech Trends Impacting the Hotel Experience In 2023? Our Marketing Expert Panel Thom de Graaf - Digital Marketing Specialist at Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Cory Falter - Partner and Visionary at Lure Agency Kaylie Holley - Hospitality and Tourism Marketing Professional Max Starkov - Adjunct Professor Hospitality Technology, New York
Restaurant Ordering System: Tips for Restaurateurs When Choosing One
Your restaurant ordering system is one of the most important pieces of technology you will ever invest in, which means it is essential to make the right decision. In this article, you can read some useful tips that will make this process easier and allow you to find the best ordering system for your business. Table of Contents: The Restaurant Industry: A Brief Overview What is a Restaurant Ordering System? Why is a Restaurant Ordering
Top Tactics to Drive Direct Bookings at Your Hotel
The last few years have seen major shifts within the hospitality industry. Along with the uneven demand and staffing challenges caused by the pandemic, there was one significant upside – a shift in confidence that saw guests book directly through the hotel vs. relying on OTA websites to find the best deal. As the industry continues to recover, some of those booking perks disappeared, and there’s been another shift as many guests once again feel
Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer service. In this article, you can dive deeper into hotel CRM systems, why they matter, the benefits of acquiring a high-quality solution and the most important features and functions to look for when exploring the various options. Table of Contents:
Lodging Industry Guide: All You Need to Know!
The lodging industry is focused on the provision of temporary overnight accommodation for guests. It includes a wide range of businesses, such as hotels, motels, hostels, inns, campsites and guest houses. The lodging industry is important because it provides guests with a place to stay while traveling. It facilitates both business and leisure travel and is one of the largest sectors in hospitality. In this article, you can learn everything you need to know about
Embracing Revenue Management Technologies in 2024: A Guide for Progressive Hoteliers
As we navigate through 2024, the hospitality sector is undergoing a transformative phase, heavily influenced by the integration of cutting-edge technologies and innovative strategies. These changes are pivotal in not only enhancing guest experiences but also in driving revenue maximization. One noteworthy trend is the increasing adoption of revenue management technologies in the hotel industry, a movement gaining momentum in recent years. Why Are Hotels Embracing Revenue Management Technologies? The growing interest in revenue management
Facebook Marketing for Hotels: How Facebook Can More Drive Sales
Facebook hotel marketing is a powerful tool for businesses in the hospitality sector. It is an industry where engagement with the public is crucial. In this article, you'll learn how to leverage the power of Facebook as a platform -- not just for advertising but to connect with your audience,
5 Boutique Hotel Marketing Strategies to Increase Revenue
A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you increase bookings and boost
How Does Hotel Overbooking Impact Your Revenue?
Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from