What Is GOPPAR?
GOPPAR stands for Gross Operating Profit Per Available Room, a key performance indicator in the hospitality industry. It measures a hotel’s profitability by accounting for revenue and operational expenses. This metric is crucial because it provides a comprehensive view of a hotel’s financial health, considering both income and costs. It offers deeper insights into operational efficiency than revenue-based metrics alone. Understanding GOPPAR helps hoteliers make informed decisions to improve profitability and operational effectiveness.
Key Takeaways
- Overall Financial Health: GOPPAR provides a holistic view of a hotel’s profitability by considering both revenue and operational costs.
- Effective Asset Utilization: It helps assess how well the hotel utilizes its assets, specifically its room inventory.
- Strategic Decision Making: Monitoring GOPPAR assists in strategic planning and operational adjustments to improve profitability.
- Comparison with Other Metrics: Discusses how GOPPAR differs from and complements other metrics like RevPAR.
- Expense Management Insight: Offers insights into the effectiveness of a hotel’s expense management strategies.
Introduction
A key performance indicator, or KPI, is a quantifiable business performance measurement. KPIs are essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behavior. GOPPAR is one of the most important KPIs hotels use for revenue management. This article explains what GOPPAR stands for and why it is important.
GOPPAR Explained
GOPPAR is an acronym for gross operating profit per available room. It is a commonly used key performance indicator in the hotel industry. It is particularly useful for hotel owners because it gives them an idea of the bigger picture regarding their asset value.
Crucially, GOPPAR is concerned with the number of rooms available in your hotel rather than the number you have sold. In addition, it looks at gross operating profit rather than revenue generated from selling hotel rooms alone. Therefore, it is a good indicator of your hotel is effectiveness.
Gross operating profit can be calculated by taking your gross revenue and subtracting your gross expenditure. This figure can then be divided by the number of rooms available in your hotel to give you your GOPPAR. In some cases.
Monitoring GOPPAR will allow you to spot trends in the true business performance of your hotel or resort. It can be calculated continuously, daily, or at the end of a year by dividing your total yearly operating profit by the total number of daily rooms available over the year.
Video: What Is GOPPAR?
How Is GOPPAR calculated?
The formula For GOPPAR is Gross Operating Profit / Available Rooms. Below you will find an example of how GOPPAR is calculated.
Number of rooms | 150 |
---|---|
Days in a year | 365 |
Total number of rooms available per year | 54,750 |
Revenues per department | |
Rooms | 4,000,000 |
Food and beverages | 1,500,000 |
Other departments | 500,000 |
Total Revenue | 6,000,000 |
Expenses | |
Rooms | 750,000 |
Food and beverages | 700,000 |
Other departments | 200,000 |
Undistributed | 1,200,000 |
Total Expenses | 2,850,000 |
Gross Operating Profit (GOP) | 3,150,000 |
Gross Operating Profit Per Available Room (GOPPAR) | 57 |
ADR and RevPAR
The other main KPIs hotel managers use are ADR (average daily rate) and RevPAR (revenue per available room). In contrast to GOPPAR, both metrics are concerned solely with revenue generated by rooms in your hotel, meaning that other revenue sources like bars and restaurants are ignored. For more information about other common revenue management KPIs, you can read the article “Revenue Management KPIs”.
What Is GOPPAR FAQs
Hotels monitor several KPIs to assist with revenue management; each has its uses. GOPPAR is especially useful when considering the hotel as a whole asset. At the same time, measurements like ADR and RevPAR are more suited to assessing trends specifically related to hotel room revenue.
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