5 Strategies to Increase TrevPAR at Your Hotel
From ADR to RevPAR and GOPPAR, lodging operators must track many metrics to assess business performance and make strategic decisions. One of the most powerful but overlooked measures of success for hotels today is TRevPAR, or total revenue per available room. Here we discuss what TRevPAR is and how to increase it at your property. The Rising Importance of Measuring Total Revenue Performance Unlike RevPAR, TRevPAR measures total hotel revenue, not just room revenue. It
5 Common Challenges for Cluster Revenue Managers and How to Master Them
The idea of clustering revenue management positions has become more customary recently. When it’s done well, it lets you reduce costs, boost efficiency, and increase revenue. But clustering isn’t always easy. Time constraints and the ability to access reliable, real-time data can make it difficult. 5 Common Challenges for Cluster Revenue Managers If you create a cluster of three hotels, one revenue manager probably won’t be able to give the same level of attention to
AAA Travel Agency Overview, Services & Benefits for Hoteliers
The American Automobile Association travel agency, or the AAA travel agency for short, is a travel agency that offers exclusive discounts on travel products to members, along with a full range of travel agency services. Hoteliers can look to become an official hotel partner, gaining prestige and earning exposure to millions of AAA members. Here, we explore the services offered by AAA and the potential benefits to hotels. Table of Contents: What is the Hotel
Interview with CEO & Co-founder Erik Tengen of Oaky
In this interview, we talk to Erik Tengen from Oaky. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg. He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience through targeted upselling messaging. Can you tell us a bit about yourself? I am a father of two boys. I
7 Top Takeaways for Revenue Managers from the Unfold 2025 Event
At Mews Unfold 2025, hoteliers from across the globe gathered to share insights, celebrate successes and shape the future of our industry. Among the many topics covered, one powerful idea pervaded almost every conversation: hospitality is no longer just about rooms – it’s about moments. It’s not just what you offer, but how you make people feel. 7 Top Takeaways from the Unfold 2025 Event This shift is reshaping everything from operations to revenue strategy, especially for general and revenue managers looking to lead through change. Here are the top takeaways from the unique annual forum. 1. Hospitality Is a
A/B Testing: The Secret to Success on Your Hotel Website
Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the test, and have the potential to improve the user experience. Hoteliers often face the challenge
Cruise Podcasts: Discover 11 Excellent Cruise Industry Podcasts
Cruise podcasts are audio-based, Internet-distributed, shows which focus on the cruise business. They're produced by people from a wide variety of walks of life, from professionals to enthusiasts or vacationers and everyone in between them. The podcasts are important because they can act as both education and entertainment for travel professionals. It's a chance for people to learn from experts and hear how advice works in various real-world situations. In this article, you'll discover the
Potential Impact of ChatGPT and other LLMs on the Booking Process
Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli -
8 Social Media Marketing Tips to Promote Your Hotel
The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its
7 Ways to Transform a Hotel Room Into a Smart Room
The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers for a variety of reasons, including greater convenience and personalization. However, while many owners are willing to embrace the idea,