Hotel Packages: Tips to Optimize the Use of Hotel Package Deals
Hotel packages are helpful for hotels and their guests because they bundle a hotel room with other products or services that may interest them. For hotels, this provides upselling potential, while for guests, it means an improved guest experience and, often, greater value for money. In this article, you can learn about how hotel packages work, the different types of packages, and how to optimize their use. Table of Contents: What Is the Hotel Industry?
Tips for Calculating Demand and Price for Events without Historical Data
Question for Our Revenue Management Expert Panel: How do you calculate demand and room price for unique events that are new to your area (e.g., major concerts, Olympic Games, World Cup, etc.) without having historical data to refer to? (Question by Massimiliano Terzulli)Â Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Pablo Torres - Director Of Sales and Marketing, Alannia Resorts
4 Steps to Going from Reactive to Proactive Hotel Operations; Save Time & Money
Quick question: are your hotel operations reactive or preventive? If the answer is reactive, you are losing time and money. And if you say preventive, our great tips will help you be even more efficient. In both cases, keep reading. Introducing technology may feel cold and unwelcoming, but remember that hotel tech is not about less hospitality but better hospitality. When you free your staff from tedious tasks and unnecessary paperwork, their time and energy
3 Steps to Reaching and Converting Your Hotel’s Target Audience
A high occupancy rate is every hotelier's dream. And to reach that high occupancy rate, hotels are heavily reliant on a good strategy. In the past, you may have devised a seemingly perfect marketing strategy to attract as many bookings as possible. However, you may have also been disappointed that you weren't getting the desired results. Don't fall into the trap of thinking you must invest more in your marketing or improve the on-premise experience.
What Happens When a Franchise Becomes a Reputation Risk
It starts with a single post. A blurry photo, a furious caption, or a customer claimed to have suffered food poisoning at one franchise location. By morning, it’s trending. By noon, local news runs it. And by dinner, it’s a national headline. Corporate PR scrambles, franchisees panic, and search results fill with angry reviews. The International Franchise Association estimates that billions are lost every year to reputation crises. And once trust slips, it doesn’t just hurt one store. It infects the whole brand. In this article, you’ll learn how a single misstep can spread online and what steps franchises can
21 Hot Digital Trends in the Tourism Industry to Explore in 2026
The tourism industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing customer service. Table of Contents: 21 Hot Digital Trends for the Tourism Industry in 2026
Can Metrics from Other Industries Bring Value to Hospitality?
Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Alenka Litherland-McMahon - Managing Director, Hotel Revenue Services Limited
Uncovering the Importance of Pickup and Pace in Revenue Management
As a revenue manager, one of your essential daily inquiries is, "What was yesterday's pickup?" It's a question that sets the tone for your day and helps you make informed decisions about selling the right room, to the right guest, at the right time, at the right price. Setting the
Guest Communications: Gold Standards, Key Challenges, and the AI
Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high
The 7 Star Hotel: Learn Everything About Seven Star Hotels
Just what is a seven-star hotel? These luxurious and grandiose establishments strive for a place above and beyond even the notable luxury of a five-star rating. Seven-star hotels aim for levels of sumptuousness and extravagance that most luxury hotels can only dream of. In this article, you'll learn what makes