How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?
Question for Our Hotel Marketing Expert Panel Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high? Our Marketing Expert Panel Kaylie Holley - Founder, Up Travel Marketing Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Alessandro Inversini - Associate Professor of Marketing and Director of the Institute
Overcoming New Tech Pains: RMS Change-Management Tips
Whether ditching a subpar revenue management system (RMS) provider for something better or implementing automated revenue tech for the first time—change is hard. But not changing could be disastrous for hotel businesses hoping to remain competitive and run efficiently and profitably in the new industry landscape of 2021 and beyond. Keep reading for tips on navigating the tech change for your hotel and overcoming the pain and obstacles of implementing a new RMS. Navigating Change
Hotel Photography: Essential Tips for Making a Visual Impact
Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step. The right photographer for the job does not just shoot great images, but has in-depth
Point-of-Sale Systems in Hospitality: Maximizing the Benefits
Point-of-sale systems serve a crucial role in the hospitality industry, assisting with everything from the processing of customer payments to the accurate collection and management of data. Nevertheless, businesses need to take certain steps to maximize the benefits, and in this post, you can learn more about these steps. Table of Contents: What is a Point-of-Sale System? What Are the Main Benefits of Point-of-Sale Systems? 5 Additional Benefits of Point-of-Sale Systems? Expand Your Business Upsell
Booking Engine Hotels: How to Choose the Right Hotel Booking Engine
The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the hotel does not need to pay commission fees and gains access to valuable customer data. In this article, you will learn all about booking engines, how they work, and the most important features to look for. Table of Contents: What
Ecotourism: What it is, Advantages & Disadvantages, Examples & More
One of the growing trends within the tourism industry is the growth of ecotourism, which centers on ecological conservation. However, to fully understand this concept, looking at the advantages and disadvantages and some real-world examples of ecotourism in action is essential. Table of Contents: What is Ecotourism? What Are the Principles of Ecotourism? What is the Difference Between Ecotourism and Sustainable Tourism? Why is Ecotourism Important? Different Types of Ecotourism What Are the Advantages of
Hotel Front Office: Learn About Tasks, Responsibilities, Roles & More
Front office hotel staff are among the most important employees in any modern property, as they are guests' regular contact points. In this article, you will learn about the front office department, its definition, the key tasks and responsibilities, and how technology can help the department. Table of Contents: What is the Front Office Department in a Hotel? The Importance of the Front Office in a Hotel What Are the Duties of a Front Office
What are the Pros and Cons of Outsourcing Hotel Revenue Management?
Question for Our Revenue Management Expert Panel: What are the advantages and disadvantages to outsourcing revenue management? Is there a difference depending on hotel / property type? Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium
Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times
7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you