Why is a Chatbot not Enough for Your Hotel Anymore?
When chatbots first appeared, they soon became part of many industries, and hospitality was no exception. They became a great tool to help hotel staffs deal with their high workload and the repetitive questions they must reply to daily. To provide guests with quick and instant answers in a fast way, instead of leaving them waiting for 24 hours. And during a few years, that was enough to create a great guest experience. However, the
Top Hotel Marketing Trend Predictions for 2023
Question for Our Hotel Marketing Expert Panel In your opinion, what are the top predictions for hotel marketing trends in 2023? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Joanne Greene - Hospitality Expert Jacopo Focaroli - CEO & Founder, The Host Dustin Caromano
Hotel Website Design & User Experience (UX) Trends for 2023
We are increasingly living in a digital, on-demand world. As a result, the interrelated domains of web design and user experience (UX) are constantly expanding and growing – and 2023 is set to be another year of significant change. Travel experience demand is only increasing this year, so your guests' requirement for a quick, simple, tailored website experience is also growing. With the reality of severe competition and the ongoing rise of digital commerce, your
How to Combine Human and AI Collaboration for the Best Hotel Results
The advancement of AI and automation over the past few years has transformed the hospitality industry. New technology enabled gathering and evaluating vast amounts of data, quickly making informed decisions, and lifting the topline. Especially in the revenue management department, new AI-powered solutions offer the real-time market insights hoteliers need to optimize, adjust and even automate their pricing. One concern remains: how to guarantee that the system aligns with your hotel’s business strategy? And what
Revenue Marketing Helps Hotels Gain Profit When Wins Fall Short
Hotels love a good win. Marketing celebrates record clicks, sales land big contracts, and revenue holds rates during slow seasons. Yet these surface victories don't always equal profit. They can hide weak margins and rising costs. True growth demands a shift in mindset. Instead of chasing numbers that look impressive but fail to strengthen the bottom line, hotels need a strategy that unites every department around profitability. Revenue marketing provides that framework, aligning sales, marketing, and revenue teams to drive smarter decisions. In this article, you'll learn how to adopt revenue marketing for lasting growth. What Is Revenue Marketing? Revenue
5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel
As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions and optimize their operations. While generic BI tools are commonly used and offer many features,
Where to Stay: A Complete Guide to Tourism Accommodation
Accommodation in tourism refers to various places to stay overnight, which are geared towards tourists. Some of the most common examples include hotels, bed and breakfasts, hostels and resorts. The role of accommodation is crucial, as people traveling to new locations need a place to sleep. Accommodation businesses play a major part in the overall tourism experience, providing shelter, hospitality, and security. In this article, you can explore the various types of accommodation in the
Restaurant Industry: Overview, Types, Examples and More
The restaurant industry is one of the largest components of the hospitality industry. It is focused on providing food services where customers can order food and eat it on the premises. In this complete guide, you can learn more about the restaurant industry, how it is defined, the different types
Aviation Industry: All You Need to Know About the Aviation Sector
The aviation industry encompasses almost all aspects of air travel and the activities that help to facilitate it. This means it includes the entire airline industry, aircraft manufacturing, research companies, military aviation, and much more. In this article, you will learn all you need to know about aviation and its
Aviation Careers: An Overview of Different Aviation Positions
Aviation is a field that offers many different career opportunities, and it is precisely this variety in possible aviation careers that means there are options for almost anyone. In this article, you will be able to learn much more about the different jobs in this area and the main skills