How to Combine Human and AI Collaboration for the Best Hotel Results
The advancement of AI and automation over the past few years has transformed the hospitality industry. New technology enabled gathering and evaluating vast amounts of data, quickly making informed decisions, and lifting the topline. Especially in the revenue management department, new AI-powered solutions offer the real-time market insights hoteliers need to optimize, adjust and even automate their pricing. One concern remains: how to guarantee that the system aligns with your hotel’s business strategy? And what
How to Attract and Convert the Millennial Hotel Booker
A recent study by Boutique Hotelier (1) revealed that 42% of millennials plan to spend more on travel in 2023, presenting a significant opportunity for hotel brands. With this in mind, we've been keeping a close eye on the latest generation of travelers to understand what sets them apart from other guests and how savvy hoteliers can adapt their offerings to suit their needs and encourage more reservations. 4 Tips to Attract and Convert Millennial
Five Ways Lodging Businesses can Prepare for 2023
2022 brought unique challenges for lodging businesses as demand strengthened post-pandemic and ‘revenge travel’ soared. As labor shortages reached all-time highs and hotels struggled to fill roles, management was required to face a significant increase in demand with limited resources. The industry responded to these challenges and ended the year exceeding pre-pandemic RevPar. Hoteliers adopted technology to help fill the labor gaps and learned they could do more with less. Guests became accustomed to using
Choosing the Right Target Market for a Restaurant To Ensure Success
Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market segment to focus efforts on. Table of Contents: What is the Restaurant Industry? What is
Revenue Marketing Helps Hotels Gain Profit When Wins Fall Short
Hotels love a good win. Marketing celebrates record clicks, sales land big contracts, and revenue holds rates during slow seasons. Yet these surface victories don't always equal profit. They can hide weak margins and rising costs. True growth demands a shift in mindset. Instead of chasing numbers that look impressive but fail to strengthen the bottom line, hotels need a strategy that unites every department around profitability. Revenue marketing provides that framework, aligning sales, marketing, and revenue teams to drive smarter decisions. In this article, you'll learn how to adopt revenue marketing for lasting growth. What Is Revenue Marketing? Revenue
Where to Stay: A Complete Guide to Tourism Accommodation
Accommodation in tourism refers to various places to stay overnight, which are geared towards tourists. Some of the most common examples include hotels, bed and breakfasts, hostels and resorts. The role of accommodation is crucial, as people traveling to new locations need a place to sleep. Accommodation businesses play a major part in the overall tourism experience, providing shelter, hospitality, and security. In this article, you can explore the various types of accommodation in the
Late Check-In Hotel Guide: Key Strategies for Hoteliers
A late check-in hotel offers short-term accommodation, with the option for guests to arrive later than the standard check-in time. These hotels need to develop robust policies and strategies around the check-in process. Late check-ins are important because guests want flexibility. The option to check in at a time that suits them can make a positive first impression, while late check-ins can also serve as an extra revenue stream for hotels. In this article, you
Aviation Careers: An Overview of Different Aviation Positions
Aviation is a field that offers many different career opportunities, and it is precisely this variety in possible aviation careers that means there are options for almost anyone. In this article, you will be able to learn much more about the different jobs in this area and the main skills
6 Benefits of Sustainable Tourism Development
Tourism development refers to the creation and maintenance of a tourism industry within a particular location, and sustainable tourism development is concerned with ensuring this process takes factors like environmental, cultural, and economic sustainability into account. Here, you can find out more about sustainability within tourism. Table of Contents: What
Sustainable Tourism Guide: What is, Why Important, Examples and More…
Sustainable tourism aims to reduce the harms caused by the tourism industry, protect communities and secure the industry's long-term future. As a concept, it's concerned with minimizing any negative environmental, economic and social consequences stemming from tourism activities. The importance of sustainable tourism is growing as people become more aware