The Delicate Balance Between Good and Bad Upselling (+ Free Course)
While a familiar term in the hospitality industry, the broader perception of the word ‘upselling’ could use an improved reputation– and for a good reason. As consumers, we’re bombarded with offers and deals that distinctly fail in hiding their brazen disregard for the consumer. There’s nothing more off-putting than selling an item or service that is clearly in the seller’s interest only. Upselling a Valuable Win-Win Situation for Both Guests and Hoteliers The reality is
How Revenue Leaders Can Generate New Business
Hospitality revenue management teams have long been expected to manage demand. But for the hospitality industry's new climate in 2021 and beyond, revenue leaders will need to do more than manage demand—and now it’s up to hoteliers to find creative ways to align their marketing and revenue teams to generate new business. Break Down (or at Least Align) the Silos Hospitality teams can no longer act in silos. Hotel revenue management and sales & marketing
6 Benefits of Point of Sale Software for Hotels
Point-of-sale software ranks among the most important software solutions available to those in the hotel industry, and hotel owners and managers need to take steps to get the most from these packages. In this article, you can read about the six benefits of using POS software effectively. Table of Contents: What is Point of Sale Software? Why Use Point of Sale Software in a Hotel? 1. Payment Processing Made Easy 2. Better Grasp on Inventory
Get Your Marketing Plan Ready for The Big Recovery With The Hotel Marketing Canvas
With the expected big recovery in the travel industry ahead, it's a perfect time to re-evaluate your marketing strategy and tactics. Many hotels are going through their harshest times ever, and there's little margin for error when it comes to being prepared for when demand returns. In this article, you can learn how to use the Hotel Marketing Canvas©, a framework for building a solid marketing & communications plan. The Hotel Marketing Canvas The Hotel
Hotel Door Stopper: Definition, Uses, Benefits and the Main Types
A hotel door stopper is used to control the movement of a swinging door. They are often mounted on the wall, floor or the hinges of the door and limit how far the door can open. Door stoppers are important because they protect walls and doors in hotels. The presence of a door stopper prevents the door handle, door knob or other parts of the door from impacting the wall or from hitting other objects. In this article, you can learn what hotel door stoppers are, how they are used and what their main benefits are. You will also be
Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation - From Ledgers to AI Cloud Systems Through this evolution, revenue management systems have transformed how hotels manage their pricing, availability, and distribution – an operational
5 Signs Hotels Need a New Digital Marketing Partner
Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find a synergetic fit. 5 Crucial Signs Hotels Need a New Digital Marketing Partner Your hotel’s digital marketing success hinges on
How can Revenue Managers Collaborate on Decisions?
Question for Our Revenue Management Expert Panel: Are Revenue Managers overloaded with strategy and result decisions? How can Revenue Managers collaborate and share responsibilities with other teams? (Question proposed by Daniel Feitosa)Â Our Revenue Management Expert Panel Daniel Feitosa - Revenue Management Specialist
4 Tips to Appeal to MICE Planners on Your Hotel’s Website
Along with a surge in business travel, in-person events have returned with full strength, bringing a new scope for hotel properties. Therefore, if your hotel has a meeting or event space, you should capitalize on this golden opportunity by optimizing your website. In this article, you'll learn how to capture
Hotel Recruitment; Recruit Your Way to the Top!
The dynamic world of hospitality needs a talented and agile team to remain above the competition. With the current conditions of the recruitment landscape, it is key that you get your employer branding spot on to attract and retain the best team as a solid foundation for your hotel's success.