What are the Top Hotel Benchmarking Tips and Strategies for 2022?
Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Alessandro Inversini - Associate Professor of Marketing and
How Can Hotels Reach Their Ancillary Revenue Management Potential?
Question for Our Revenue Management Expert Panel: The importance of Ancillary Revenue Management is growing. What ARM strategies can be used to increase room revenue / revenue per guest? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Nikhil Roy - Revenue & Pricing Manager, Key Hospitality B.V. Daniel Feitosa - Revenue Management Specialist Chaya Kowal - Director of Revenue Management,
Considerations When Setting Stay Extension Pricing
Most revenue managers are well aware of the latest industry trend of monetizing the requests for early check-ins and late departures. Why is this activity now trending? Before the pandemic, generally, favorable market conditions made normalized stay extension offers operational challenges simply not worth the effort. However, owners and asset managers are now pressing the commercial teams to find 'recovery revenue' amidst record-low occupancy rates. So, if new bookings are hard to come by, then
List of the 13 Excellent Hotel Brands to Work For
When seeking employment within the hotel industry, finding the right hotel brand for your tastes, needs, and preferences can be important. Of course, for job seekers based in Europe or hoping to move to Europe for work, this means understanding the best European hotel brands to focus on and learning about what they offer. You can find all of this information in this article and much more. Table of Contents: What is the Hotel Industry?
Hostel Management: A Complete Guide to Successful Hostel Operations
Hostel management is the process of overseeing and influencing day-to-day operations within a hostel. Successful management of a hostel will focus on achieving business objectives and delivering a positive guest experience. Effective management is important for maximizing operational efficiency, customer satisfaction and financial outcomes. It will involve taking a strategic approach and tactically implementing established best practices. In this article, you will discover tried and tested techniques and strategies that will enable you to achieve success within the field of hostel management and learn about how to overcome some of the common challenges. Table of Contents: Understanding the Fundamentals of
8 Tips to Improve OTA Conversion Rates
In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and one that remains empty. 8 Essential Tips to Help You Improve OTA Conversion Rates But
Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel
The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel industry. The Importance of Short-Term Rental Bookings There's a growing intersection between the hotel and short-term rental sectors, with consumers weighing up both alternatives based
How to Start Hotel Business: 10 Steps for Launching a Successful Hotel Business
Deciding how to start a hotel business is always complex. There are many factors to consider: the location, the type of hotel you want to run, the clientele you want to attract and the services you plan to offer, and more. In this article, you'll discover everything you need to
Hotel Room Cleaning Tips for Meeting & Exceeding Guests’ Expectations
Hotel room cleaning is an essential part of housekeeping, and your efforts in this area can go a long way toward enhancing the guest experience and improving your hotel's reputation. In this article, you can find various ways to meet and even exceed your guests' expectations in this area. Table
9 Audiences You Can Create for Better Hotel Marketing Campaigns
The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with