15 Destination Marketing Strategies to Attract More Visitors
Destination marketing can be invaluable for anyone who makes money by increasing the number of people traveling to a location. This includes local and national governments, airlines, travel agents, entertainment venues, tourist attractions, and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help to attract more visitors. Table of Contents: What is Destination Marketing? Why is Destination Marketing Important? Who is Responsible for Destination Marketing? 15 Destination Marketing Strategies to Attract More Visitors 1. Define the Unique Selling Points 2. Define Target Audience & Market 3. Utilize
Hotel Market Segmentation: Effective Tips & Strategies for Hoteliers
Hotels want to attract as many guests as possible to maximize revenue. One of the best ways to achieve this is to segment the hotel market so that different groups of people can be targeted with different marketing messages, pricing strategies, and services. In this article, you will learn some hotel market segmentation tips and strategies for hoteliers to use, to generate the best results. Table of Contents: What is the Hotel Industry? What is
How to Start Hotel Business: 10 Steps for Launching a Successful Hotel Business
Deciding how to start a hotel business is always complex. There are many factors to consider: the location, the type of hotel you want to run, the clientele you want to attract and the services you plan to offer, and more. In this article, you'll discover everything you need to know when considering a new hotel business. Table of Contents: What is the Hotel Industry? How to Start a Hotel Business – 10 Steps Step
9 Essential Hotel KPIs to Optimize Your Upsell Marketing Performance
The hotel industry employs many unique key performance indicators. ADR (average daily rate), RevPAR (revenue per available room) and Occ% (occupancy) naturally come to mind. These metrics reflect the unique nature of our business, but their existence also drives our attention and actions. Watching your hotel’s KPIs translates into optimizing
TripAdvisor Plus: What Are the Advantages for Hotels?
TripAdvisor has recently launched a new service called TripAdvisor Plus, which operates on a subscription model, allowing customers to pay an annual membership fee in return for various member-only benefits, such as discounts on hotel rooms and exclusive perks. Additionally, the service now allows direct participation from hotels too. In
What Forward-Looking Data is Essential for Hotels?
Question for Our Revenue Management Expert Panel: With historic data now less relevant as we move into post-pandemic recovery, what forward-looking data is a "must-have" for hotels? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Paulo