4 Stage COVID Communication Plan for Hotels
It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID-19 measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist to ensure your guests are provided with the right information. Make sure that extra marketing
Hotel Meaning: Learn About All the Various Hotel Types
Those working in hotel management positions and other senior roles should clearly understand what a hotel is and how it can be defined. However, it is also important to know about the different types of hotels. In this hotel meaning article, you can find a basic definition, learn about the history of hotels, and read a breakdown of the different property types considered part of the industry. Table of Contents: Hotel Meaning History of the
The Benefits Of Automated Advertising in Search Engines
Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the benefits for your company. Why Automation Is Necessary For Your Company Within the travel industry,
The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts)
Let’s be blunt. COVID-19 is a global disaster, and this pandemic has brought the hotel industry to its knees—full stop. But the time has come to rise from the ashes and show the world what you are made of. You are innovative, agile, and your hotel fulfills the most amazing experiences for guests around the globe. In this article, you can find tips to be smart and strategic with your hotel’s revenue. Don’t Forget About
Hotel Financial Statements: Essential Documents for Effective Hospitality Management
Hotel financial statements are vital documents that provide an overview of financial data, including revenue, expenses, profit and loss. The documents also break down financial data based on the different departments. For hotels, such statements are valuable for understanding and assessing financial health. They can also be used to inform strategies and identify relevant trends, making it easier to plan for the future. In this article, you can gain an understanding of what hotel financial statements are, why they matter and what the key elements are. You will also find information on best practices and common challenges hoteliers face. Table
The Risks of Ignoring Revenue Management’s Budget Advice
Question for Our Revenue Management Expert Panel: What happens if hotel owners do not listen to revenue managers during budget preparations? What advice would you give to an RM team when asked to justify their budget? (Question by Connor Vanderholm) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Hirmer
5 Visual Design Tips to Boost Your Hotel Website Conversion Rates
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are a powerful way to tell your story, differentiate yourself, and prove that you are the
Top Hotel Marketing Trend Predictions for 2023
Question for Our Hotel Marketing Expert Panel In your opinion, what are the top predictions for hotel marketing trends in 2023? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Jolien Alferink - Hotel Marketing Consultant, Orange Hotel
Hotel Website Design & User Experience (UX) Trends for 2023
We are increasingly living in a digital, on-demand world. As a result, the interrelated domains of web design and user experience (UX) are constantly expanding and growing – and 2023 is set to be another year of significant change. Travel experience demand is only increasing this year, so your guests'
How to Combine Human and AI Collaboration for the Best Hotel Results
The advancement of AI and automation over the past few years has transformed the hospitality industry. New technology enabled gathering and evaluating vast amounts of data, quickly making informed decisions, and lifting the topline. Especially in the revenue management department, new AI-powered solutions offer the real-time market insights hoteliers need