8 Signals Your Hotel Pricing Needs Adjustment
Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests and maximizing revenue. Build a Foundation for Effective Hotel Pricing What's the right price for a business traveler might be the complete opposite of the "fair" price for the "backpacker." You need to consider different factors to find optimal prices that maximize your revenue and occupancy AND keep your guests
15 Strategies to Boost Hotel Food and Beverage Revenue
Managing hotel restaurants may be challenging. Ultimately, one might say maintaining a hotel as a whole is likely enough effort in and of itself, not even to mention trying to figure out how to ensure the hotel restaurant operates to its fullest potential. However, in the long run, it pays to consider ways to boost F&B (food and beverage) sales in your hotel restaurant. 15 Strategies to Boost Hotel Food and Beverage Revenue Below you
Where is the Data? How Hotels are Changing Targets for Data Collection
Data is the blood life – or oxygen – for businesses, but only if one knows how to make sense of it. The sheer volume and scale of data available to hoteliers today are immense, and operators are finding new ways of turning the overwhelming deluge of information from a curse into a blessing. The process involves rethinking their data collection targets to focus on the most valuable insights possible while cutting down on extraneous
Hotel Reputation Management Software Guide
Online reviews are extremely important for those in the hotel industry, as they help shape your wider reputation. This is precisely why many hotel owners and marketing leaders are coming to appreciate the benefits of hotel reputation management software. In this article, you will learn more about how these solutions
List of Hotel Metasearch Engines to Grow Your Hotel Bookings
Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach more customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list
Hotel Press Release: Tips to Write a Successful News Release
Well-written press releases are a key communication channel in the hotel industry. Whether you want to announce company news, events, or the appointment of a new CEO, a hotel press release provides a unique opportunity to communicate this to the world. But not every press release will have the same