The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement. The Allure of Channel-Specific ROAS The allure of channel-specific ROAS is understandable. It provides a clear, quantifiable metric that appears to justify marketing spend. Marketers can
How Virtual Reality Will Revolutionize Staff Training in Housekeeping
Headlines and feature stories everywhere announced the big news in October 2021: Facebook was rebranding to Meta and would focus heavily on the metaverse. While the metaverse itself wasn’t new, Facebook’s pivot towards this virtual reality (VR) space gave it more clout than ever before. Entrepreneurs saw countless opportunities and were prepared to join this new tech revolution. Metaverse and Hospitality The hospitality industry was no exception. Thought leaders and daring innovators discussed scenarios for
How Successful Hoteliers Handle Pricing Strategies for The Recovery
Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well OTA Visibility Favors Those Already Visible A Deep Dive into Spillage, Spoilage, Overbooking, Oversell, Denials
How to Use Guest Messaging to Improve the Digital Experience?
Nowadays, guests are demanding smoother, easier, faster experiences. How a user (customer, partner, or employee) interacts with an organization via digital technologies is what we refer to as digital experience. To manage the digital experience of users, companies need to make sure the interaction with customers at every touchpoint is
Tips on Managing Hotel Staff During Times of Crisis
Strong leadership has always been the base for building team engagement, but it plays an even bigger role during a crisis. Straightforward? Yes, but especially when navigating through uncertain times, it can be challenging to keep your team engaged and dedicated to a common goal. In this article, three experts
Contactless Payments Are Becoming More Important Within Hospitality
Contactless payment methods are becoming increasingly popular throughout the hospitality sector and for good reason. They embrace some of the most cutting-edge technology while providing guests with a more user-friendly experience. It is important to take a look at this concept in greater detail. Table of Contents: What is a