14 Country Marketing Strategies to Attract More Tourists
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors. Table of Contents: What Is Country Marketing? Why Is Country Marketing Important? Who Is Responsible for Country
7 Ways to Transform a Hotel Room Into a Smart Room
The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers for a variety of reasons, including greater convenience and personalization. However, while many owners are willing to embrace the idea, many are unsure of how to implement smart room technology. To help out, this article offers seven ways to transform a hotel room into a
Facebook Marketing for Hotels: How Facebook Can More Drive Sales
Facebook hotel marketing is a powerful tool for businesses in the hospitality sector. It is an industry where engagement with the public is crucial. In this article, you'll learn how to leverage the power of Facebook as a platform -- not just for advertising but to connect with your audience, improve brand awareness, and obtain valuable feedback. Table of Contents: What Is Social Media Marketing? What Is Facebook for Businesses? Why Should Hotels Use Facebook
5 Boutique Hotel Marketing Strategies to Increase Revenue
A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you increase bookings and boost revenue. Table of Contents: What is a Boutique Hotel? How Do Boutique Hotels Differ From Traditional Hotels? Creating a Unique Value Proposition for Your Boutique
Corporate Hospitality: Successful Planning and Implementation
Corporate hospitality is sometimes described as rolling out the red carpet for guests or providing entertainment. This is part of hospitality, but it's better to think of it as showing everything defining your individual brand. One of the reasons hospitality is important comes down to the basic need to ensure corporate customers feel valued. However, there's also the important element of ensuring they understand all of the available services there. In this article, you'll learn exactly what the subject entails and how you can get the most out of it. Table of Contents: What Is Corporate Hospitality? What Are the
Late Check-Out Hotel Strategies: A Comprehensive Guide for Hoteliers
Late check-out hotel strategies are based on allowing guests to extend their stay beyond the standard check-out time. Hotels will often charge guests extra for the option of checking out late. These strategies are important for the guest experience because they add an extra level of convenience. In addition, late check-out can be important for hotels because it provides an extra revenue stream and can boost positive feedback. In this article, you can read all
Interview with Founder and CEO Vassilis Syropoulos of Juyo Analytics
In this article, we're interviewing Vassilis Syropoulos. Vassilis is the founder and CEO of Juyo Analytics. He founded the company to provide a consolidated analytics solution for the hospitality industry. One which makes it easy to work with complex data using an easy-to-understand interface. Can you tell us a bit about yourself? It's all right there in my name. I'm Greek and grew up in a small village
Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you
Check Out Hotel Processes: Tips to Optimize Guest Check Outs
A check out hotel process is the procedure a hotel requires guests to go through when departing at the end of their stay. This is typically the stage where the customer settles the bill and returns their room key. The hotel check-out process is important because customers want a smooth,
Exploring Hotel Revenue Trends for 2024: Insights & Real-World Examples
The year 2023 has brought about significant changes in the hotel industry, with revenue management practices and trends evolving rapidly. As these trends continue to take shape, their impact will undoubtedly shape strategies and operations well into 2024. This article provides valuable insights into the key factors influencing the financial