6 Ways Revenue Management Systems Help Hoteliers Do More with Less
Most independent hoteliers are used to juggling more with less dedicated resources, but effective revenue management—and the tools that enable it—should not be written off as exclusively a "big brand" or "large hotel" concern. What Is a Revenue Management System? Among the technologies typically used by hoteliers, revenue management systems (RMS) are uniquely positioned to have an outsized impact on the ways hotels operate. At their best, they enable informed decision-making that ensures optimal business
How Integrated Payments Elevate Hotel Revenue and Efficiency
For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one may not seem obvious at first. However, opting to use a non-integrated system can result
3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set
How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Connor Vanderholm - CEO, Topline Heiko Rieder -
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is Video Marketing? How Your Hotel Can Benefit From Video Marketing 360 and Virtual Reality Videos for the Hotel Industry Difference Between 360 and Virtual Videos
Training AI Agents to Improve Personalisation and Boost Conversion
Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max Starkov - Adjunct Professor Hospitality Technology,
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on managers’ time and productivity. Why Poor UX in PMS Systems Is Slowing Down Hospitality Teams To better understand how a modern property management system (PMS)
Tipping Hotel Housekeeping; What is the Standard?
Tipping hotel housekeeping staff involves leaving a small amount of money for the individual employees who clean your hotel room. It is a great way to show appreciation and can help staff who often have a low base wage. Understanding the standard for tipping housekeeping staff is important because it
How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics
Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to
Collaborative Success for eCommerce and Revenue Management Teams
Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm