“There are a lot of hypotheses, but some of the more viable are as follows:
1. There will be such a thing as “revenge travel”. As people are frustrated with being locked up indoors and unable ot able to leave their immediate surroundings, we’ve noticed a short, strong spike in travel in areas where lockdowns were prevalent, as the population sought to escape their home and return to the ‘old normal’.
2. We are also seeing a large spike in staycations where travellers are deciding to spend time in their own country or state and support the local communities who are struggling due to the shortage of international tourism. Positioning your business as an expert in your local area will certainly benefit you as now more than ever, as people are looking for unique experiences and locations that separate them from the masses.
3. Multi-generational travel and groups travelling with friends will be on the rise. Due to this, businesses that are secluded, away from the masses, and can contain guests in 4+ bedrooms will become highly desirable as people will seek to create new experiences with those closest to them due to being separated for so long. Think of unique ways to win over your competition when looking to attract this niche target market.
4. Business travel will return (slowly but surely) with more companies realizing that remote workers are a highly profitable option as there are near zero overheads. You will find the rise of managers, executives, CEOs solopreneurs, and entrepreneurs taking advantage of the ‘work from anywhere’ culture to truly satisfy their need for a work-life balance that rewards their wanderlust. You will find this target market will typically look for longer stays, often 2-4 weeks at a time in a single location.
5. And finally, the heightened appreciation by travellers for what was once unnoticed. For example, the desire to travel by train across a country rather than by air or spending an extra day in a location to truly appreciate its local culture. It is the innate desire for unique experiences that money simply can’t buy. You will find a rise in popularity for locations that are unique accommodations such as tree houses, mountain lodges, beachfront RVs, and the like. Along with this, a desire to experience the finer things in life, such as sharing a secluded luxury villa with friends to create lasting memories that are ‘Instagram worthy’.
If COVID19 has done one thing, it’s given us a perspective of how good things were. Because of this, it is a heightened level of appreciation that travellers have obtained. As a business, the best thing you can do is to feed this curiosity for appreciation by highlighting your uniqueness front and centrewhile creating a level of mystery that piques your prospect’s curiosity to the point that they simply can’t see any other option as viable to satisfy their needs.”