How Upselling Provides Low-Cost Revenue and Loyal Customers
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make more money. If done correctly, upselling can bring you closer to your guests, earn more
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest segmentation for hoteliers, from understanding its core benefits to implementing a successful segmentation strategy within
How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences
From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by peer experiences than ever before. The Evolving Booking Funnel The traditional, linear booking funnel has
How Personal Branding Can Help Drive Hotel Sales Revenue?
Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Ask Our Panel a
Orion Span: Information About Orion Span Space Hotel
Orion Span is a space tourism company best known for its planned space hotel, the Aurora Space Station. It is one of several private companies aiming to provide commercial space travel in the near future. It has one of the most exciting propositions of all, offering the opportunity to enjoy an extended stay in space. In this article, you will learn more about the project, the expected cost of a space flight, and the hotel's
NFT Travel: Learn About NFT Technology in the Travel Industry
NFT travel marketing and promotional opportunities are emerging, disrupting all aspects of the travel industry, including hotels, airlines, restaurants, and entertainment venues. In this article, you can find out what NFTs are, how the technology works, and how businesses use these tokens. Table of Contents: What Is a Non-Fungible Token (NFT)? NFT Travel Marketing and the Metaverse Why Should NFTs Become Marketing Tools for the Travel Industry? How to Incorporate NFTs in Marketing for Travel
4 Reasons why Contactless Payments are Becoming Popular Within the Travel Industry
It only stands to reason that the travel industry needs to evolve in line with the technology needs of its customers. Since the corona pandemic, customers have been more careful about touching public devices, creating new needs. One area of interest involves how travelers can now pay for a reservation
20 City Marketing Strategies to Attract More Travelers in 2026
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you
ChatGPT Travel Guide: How the Travel Industry Can Benefit!
ChatGPT is a popular chatbot powered by artificial intelligence (AI) technology. OpenAI created the chatbot and rose to prominence due to its ability to mimic human conversation and provide useful and articulate responses to questions and queries. In this ChatGPT travel guide, you can learn much more about the technology,
ChatGPT Tourism Guide: How the Tourism Industry Can Benefit!
ChatGPT and tourism are a great match. The generative AI chatbot has been taking the world by storm, with more and more industries adopting this exciting new technology for various applications. ChatGPT is set to be one of the top future tourism trends. In this article, you'll learn what ChatGPT
Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends
The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can
8 Business Trip Trends For Hotels to Maximize Profit in 2026
Business travel is booming, with more and more people making at least one business trip every year. Is your hotel ready to take full advantage of the latest business trip trends? In this article, you'll learn about the 8 top trends in 2026 for business travel. Read on to discover