5 Ways Personalization Marketing Can Benefit the Hospitality Industry in 2026
For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to achieve this through personalization marketing and learn about how this concept can improve marketing efforts and revenue generation in 2026. Understanding Personalization Marketing Personalization marketing,
5 Benefits of Virtual Reality Marketing for The Travel Industry
Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to
Revenue Management vs Yield Management
Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies in greater detail. Table of Contents: Defining the Two Strategies Why Are Yield and Revenue
Revenue Management System (RMS): What Are the Advantages?
A revenue management system is a software solution that allows hospitality brands to carry out various revenue management activities. For instance, the software makes it easier to forecast changes in demand and optimize pricing. Revenue management systems provide hotels and similar businesses with a number of major advantages, including improved accuracy and efficiency. It's important for business leaders to understand these advantages and invest in a high-quality solution that will provide the key benefits. In
Only 12% of Hotels Use WhatsApp Marketing. Should You?
Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely on it for operational updates. This represents a massive opportunity for properties to explore WhatsApp for guest communication. In this article, you'll learn how WhatsApp marketing for hotels builds guest loyalty and increases revenue opportunities. Why Hotels Avoid WhatsApp Marketing Although guest communication is evolving, the reality is that many
Difference Between a Hostel and Hotel: The Essential Guide
The difference between a hostel and hotel encompasses design, the range of services and the intended guest experience. For example, hostels prioritize a shared experience with other guests, while hotels offer comfort and privacy. Understanding the difference between a hostel and hotel is important because the two accommodation types have different aims. They are also usually targeted towards different types of guests, with varying budgets. In this article, you can learn all about how hostels
The Metrics Every General Manager Should Track
Starbucks used to track average transaction value as its flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new metrics like customer loyalty, engagement, and lifetime value, and the results speak for themselves. 40%
Hotel Association: 8 Benefits of Joining for Hotel Owners
A hotel association is a collective trade group or industry body for the hotel industry. Associations of this kind are typically made up of hotel brands, owners, management companies, suppliers, and other industry partners. Hotel associations are important because they provide support, networking opportunities, marketing assistance, guidelines, and access to
Marriott Hotel Brands: Exploring the Brands of Marriott International
The various Marriott hotel brands combine to make up the multinational corporation, Marriott International. These brands include hotels, resorts, and timeshare properties, with luxury, premium, midscale and extended stay options. Marriott International's importance can be highlighted by the fact that it is currently the largest hotel company in the world
Five Rate Mistakes in Revenue Management and How You Can Solve Them
Ask any hotel staffer not directly involved in revenue management about the daily tasks of a revenue manager, and they'll likely suggest it's all about 'setting' or 'raising rates.' While these activities are indeed crucial, they often eclipse the comprehensive analysis that underpins each pricing decision. Five Rate Mistakes in