Pushing Profit Beyond the Guest Room in 2021
Hoteliers are under unforeseen pressure to make magic happen in the new year and get their profitability back on track. Three words: “Total Profit Optimisation.” You’ve likely heard them spoken before in hushed whispers. It’s the ever-elusive and seemingly unattainable holy grail of hotel revenue leadership. Maximising Your Business Revenues by Total Profit Optimisation Total profit optimisation considers costs associated with acquiring and servicing every hotel reservation and the profit of each revenue stream associated
4 Stage COVID Communication Plan for Hotels
It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID-19 measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist to ensure your guests are provided with the right information. Make sure that extra marketing
Hotel Meaning: Learn About All the Various Hotel Types
Those working in hotel management positions and other senior roles should clearly understand what a hotel is and how it can be defined. However, it is also important to know about the different types of hotels. In this hotel meaning article, you can find a basic definition, learn about the history of hotels, and read a breakdown of the different property types considered part of the industry. Table of Contents: Hotel Meaning History of the
The Benefits Of Automated Advertising in Search Engines
Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the benefits for your company. Why Automation Is Necessary For Your Company Within the travel industry,
9 Tips to Structure Your Pre-Arrival Communication
As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience. You can make your guests feel excited about arriving at your property. On the other hand, pre-arrival guest communication can help you anticipate and address any concerns or issues your guests may have, making
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's brand reputation and revenue management methodology. The Most Important Guest Habit is Breakfast TripAdvisor's TripIndex
4 Tips for a Smart Overbooking Approach
While data certainly supports the practice under the right circumstances, overbooking is a subject that can easily put hotel staff on edge without careful implementation. No one is thrilled by the prospect of needing to relocate or “walk” a guest to another property because a statistically likely cancellation never materialized. 4 Useful Tips for a Smart Overbooking Approach Plenty can be done to improve a potentially challenging scenario for staff and guests alike. Instead of
In-stay Upselling: Why You Should Use It and How to Maximize Deals
In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of
Have Lodging Businesses Outgrown The Original PMS Concept?
The property management system (PMS) is the most important part of a lodging business’s technology stack – no matter the property type or size. A PMS is used on a daily basis across teams to streamline operations and manage data. But are lodging businesses starting to outgrow the PMS? The
How Have Guest Behaviour Trends Changed in 2022?
Question for Our Revenue Management Expert Panel: What top changes in guest behaviour trends have Revenue Managers observed in 2022? How have they evolved during the year? (Question proposed by Chaya Kowal) Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue &