Restaurant Meaning: What You Need to Know About the Industry
"Restaurant", a business or organization that offers food and drink to paying guests, is a word with a long history and many different interpretations. Restaurants of one kind or another are popular worldwide, generating huge amounts of economic activity. In this article, you'll learn everything you need to know about restaurants and the wider food and beverage industry. Table of Contents: Restaurant: Meaning History of the Restaurant Industry The Meaning of Different Restaurant Types in
Small but Mighty: 3 Strategies to Increase Your Hotel’s Website Conversion
You've spent precious time and resources building the best hotel website, yet you're not seeing much of an improvement in converting those lookers into bookers? Your benchmarking insights show that your hotel's website conversion is underperforming compared to the market, but you're unsure how to act on it? In this article, you'll find 3 effective strategies to increase your hotel's website conversion and outperform the competition. 3 Quick-win Solutions That are Proven to Convert The
Restaurant Chatbots: What Are They, Their Use and Benefits
Restaurant chatbots are playing an increasingly valuable role in hospitality, helping businesses deliver customer service around the clock while saving both time and money. In this article, you can learn more about these chatbots, how they work, why they are used, and how they can be beneficial. Table of Contents: What is a Restaurant Chatbot? What Can You Use a Restaurant Chatbot For? Table Reservations Ordering Food Live Chat for Customer Support What Are the
What Marketing Strategies can Hotels use to Grow Direct Bookings?
Question for Our Hotel Marketing Expert Panel What marketing strategies can accommodation providers use to increase direct bookings? What % of total bookings should direct bookings represent? What is the minimum that hoteliers should aim for? Our Marketing Expert Panel Daphne Beers - Owner, Your-Q Hospitality Academy Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou
Luxury Travel Trends and Influences Making an Impact in 2025
Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Elvira Wilthagen - Owner, Heads in Beds Ask Our Panel a Question Join Our Expert Panel "The
Total Revenue Management: How Hotels Can Maximize Their Revenue
Total revenue management is broadly defined as managing each revenue source to the highest profitability. By incorporating multiple revenue points of sale like food and beverage, banqueting and conferencing facilities, spa, retail, leisure activities, and others with room revenue management, total revenue management assists hotels in achieving their goal of increasing revenue and profitability in a competitive market. Table of Contents: Total Revenue Management is Here to Stay What Is Total Revenue Management (TRM)? Essential
3 Key Questions for Evaluating RMS Options Before Budget Season
Hotel budgeting season is right around the corner, and many hoteliers are getting ready to roll up their sleeves and start making tough financial decisions as they look to align investment priorities with next year’s budget projections. This is often a challenging and time-consuming process, but it’s also an opportunity to think through a strategic vision and evaluate the tools and resources needed to achieve these goals. Investing in an RMS is a High Priority
Hotel Room Types & Room Pricing Tips for Hoteliers
Deciding what kinds of accommodation to offer your guests can be complex. In this article, you'll learn about the different types of hotel rooms, how they're categorized, and what types of guests they may attract. You'll learn about room categories based on use, number of occupants, and purpose, as well
Tips for Choosing a Revenue Management System for Your Hotel
Revenue management systems (RMS) are a new way of working for the vast majority of hotels – in fact, for most, this kind of software was not even an option before. But times are changing. Property management systems (PMS) are becoming more user-friendly, and such systems can help you simplify
Strategies to Optimize Your Holiday Park’s Revenue Next Summer
Was your summer a revenue bonanza, or more of a busy bust? The summer busy season is undoubtedly a critical stretch for holiday park owners. For many, it's the time to bolster your budgets and make up for the slower months. While plenty of work must be done to ensure