How can Hotels Balance their use of OTAs Vs Direct Booking Channels?
Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder, Becurious Tim
Cool Hotels: What Makes a Hotel Cool and What are Some Examples?
Cool hotels are an alternative to the generic accommodation that many chains offer. Hotels without character or aesthetic appeal don't offer much to tempt the more discerning visitor. With more people traveling than ever before, the demand for interesting places to stay in the hotel industry is growing. In this article, you'll learn how to benefit from the cool hotel craze. Table of Contents: What Is Considered a Cool Hotel? Why Is It Important for
7 Hotel Marketing Trends You Need to Know for 2026
Planning for 2026 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2026 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing Trends You Need to Know for 2026 Below you find 7 emerging marketing trends to
Tools of the Trade: Why Revenue Managers Need to Be Active Software Reviewers
A comprehensive approach to revenue management traditionally includes a number of different solutions from PMS, CRS, RMS, rate shopper, and business intelligence tools. But at a time when occupancy levels remain aberrantly low, what other tools, if any, should a revenue manager be aware of that can help increase revenue? The Future of Revenue Management: Total Profit Management This article reflects a conversation between Paul Peddrick of ROOMDEX and Oliver Geldner, CTO & Partner of
What Is Hotel Revenue Management?
For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing in order to maximize financial results. In this article, you will learn more about hotel revenue management, why it is so valuable to hotel owners, and the necessary conditions for implementing a hotel revenue management strategy. Table of Contents: What is Hotel Revenue Management? Necessary Conditions for Hotel Revenue Management The Importance of Hotel Revenue Management What is the Difference Between Revenue Management and Yield Management Hotel Revenue Management Strategies
Hotel Association: 8 Benefits of Joining for Hotel Owners
A hotel association is a collective trade group or industry body for the hotel industry. Associations of this kind are typically made up of hotel brands, owners, management companies, suppliers, and other industry partners. Hotel associations are important because they provide support, networking opportunities, marketing assistance, guidelines, and access to valuable data. A hotel association will also advocate for the collective interests of the industry. In this article, you will learn all about hotel associations,
Marriott Hotel Brands: Exploring the Brands of Marriott International
The various Marriott hotel brands combine to make up the multinational corporation, Marriott International. These brands include hotels, resorts, and timeshare properties, with luxury, premium, midscale and extended stay options. Marriott International's importance can be highlighted by the fact that it is currently the largest hotel company in the world by total rooms available. All in all, Marriott hotel brands provide more than 1.5 million guest rooms. In this article, you can learn more about
How Hotels Can Tackle Inflation and Boost Profitability
After a strong end to 2022 - with European hotel performance reaching 2019 levels - January 2023 saw energy costs peak in many countries. Coupled with a fall in demand, the increased expenses of hotel operations led to a fall in. Although there is evidence of recovery into Spring/Summer, hoteliers
5 Digital Strategies to Attract Remote Workers to Your Hotel
As companies worldwide shift their standards to allow for more remote roles and hybrid working models, the concept of the ideal workplace has become much more subjective. With this increased flexible work environment, people are embracing the digital nomad lifestyle. This offers the ability to log in from anywhere in
Accommodation Service Providers: Successful Tips for More Revenue
Accommodation service providers include everything from hotels and hostels to bed and breakfast accommodations, motels, and serviced apartments. In this article, you can access relevant tips for all accommodation service providers to generate more customer revenue. Table of Contents: What is Accommodation Service? Accommodation Service Types Tips & Strategies to