Using Financial Data to Take Your Hotel’s Profit Game to the Next Level
In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics (like flow-through and GOPPAR) can mean the difference between thriving and just surviving. How Financial Data Can Take Your Hotel's Profits to the Next Level
Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025
For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 Digital Marketing Trends for Hotels in 2025 In this article, we’ll explore 6 key trends driving this transformation and why
Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends
The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve highlighted a few ways commercial leaders and hoteliers can tap into these trends. Broadening Revenue
4 Important Trends for Revenue Managers in 2025
Hospitality is always changing. However, the current pace of change feels faster than ever, which throws up both challenges and opportunities for those within the industry. For revenue managers, the real question isn’t just about managing change – it’s about how to harness that change to drive profitability and long-term growth. 4 Trends for Revenue Managers in 2025 Revenue optimization in hospitality has always been a balancing act, but the factors influencing pricing strategies, distribution
Guests Expectations in 2025: A Complete Guide on How to Engage Travelers
As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we've said before, it's no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want today or what they will want tomorrow. This leaves no other option but to adapt. Today, the burning question on every hotelier's mind is: What do guests expect in 2025, and how can we engage them effectively? How Can the Hospitality Industry Meet and Exceed Guest Expectations in 2025? Today's
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on managers’ time and productivity. Why Poor UX in PMS Systems Is Slowing Down Hospitality Teams To better understand how a modern property management system (PMS)
How Guest Experience Drives Hotel Revenue (and How to Maximize It)
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s proven. Hotels that prioritize guest experience consistently see higher ADR, occupancy, and RevPAR. In fact,
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on
The Five Building Blocks of Hotel Revenue Maximization
Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left
Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management
Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as