The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement. The Allure of Channel-Specific ROAS The allure of channel-specific ROAS is understandable. It provides a clear, quantifiable metric that appears to justify marketing spend. Marketers can
6 Hotel Mistakes That Destroy Your Guest Experience
The guest experience continues to be one of the main concerns for hoteliers. How do you improve it when the guests’ expectations are constantly changing? In this article, you’ll find six tips to avoid common mistakes that can destroy your guest experience. Guest Needs Are Constantly Evolving The times when all that cared was the location and good service are long gone. Today’s guests are more complicated, and they aim for much more than that.
How to Use Stay Restrictions in Hotel Revenue Management to Drive More Revenue
Restricting your guests’ ability to book the stay dates they want may not sound like the best idea initially. But depending on your hotel, audience, and market situation, stay controls can be a vital revenue management tool. On top of driving reservations on slower days, they can increase revenue, reduce turnover and drive profitability. Read on below to discover more about using stay controls to improve your property’s results. How Restriction Management Works at Hotels
What is Bleisure Travel? What Are Bleisure Travelers Looking For?
Bleisure travel is one of the emerging concepts in the travel industry, and its growth has meant a greater focus is now placed on the needs of the corporate traveler who wants to enjoy some leisure time during their trip. In this article, you will learn more about bleisure travel
6 Must-Read Tips to Create The Perfect Virtual Reality Video
Today's hospitality and travel industry has access to more marketing tools than ever. While having a strong brand with a high social media presence may sound great, you need to focus more on interactivity to be one step ahead of your competitors. For example, virtual reality videos let users fully
Travel Management Companies: How to Choose One?
Many organizations are outsourcing responsibility for managing their various business travel requirements to dedicated travel management companies. In many ways, TMC companies operate similarly to travel agents, and they can help businesses save time and money. In this article, you will learn more about business travel management's importance and how