Marketing’s New Rules: What Old-Schoolers Are Getting Wrong
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency, and timeliness. What worked in the age of radio jingles and static billboards may falter
Tipping Hotel Housekeeping; What is the Standard?
Tipping hotel housekeeping staff involves leaving a small amount of money for the individual employees who clean your hotel room. It is a great way to show appreciation and can help staff who often have a low base wage. Understanding the standard for tipping housekeeping staff is important because it is an area of anxiety for guests. Many guests want to leave a tip, but fear leaving too little or too much. In this article,
How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics
Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you can streamline operations, make informed decisions, and provide exceptional experiences for meeting organizers and participants.
Collaborative Success for eCommerce and Revenue Management Teams
Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm - CEO, ToplineDiego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel GroupHeiko Rieder - Senior Vice President Commercial & Distribution, Step Partners
11 Things to Consider When Choosing A Machu Picchu Package Tour
Visiting Machu Picchu is a dream for many travelers as one of South America's most iconic archaeological sites. Its ancient Inca ruins, rich history, and beautiful views offer an unforgettable journey. Today, immersive technology is transforming how people explore destinations like this. Modern tools can enhance the experience in exciting new ways, from virtual previews to augmented reality on-site guides. To get the most out of a visit, choosing vacation packages that blend traditional travel with immersive features is essential, creating the perfect trip. 11 Things You Must Know Before Choosing a Machu Picchu Tour Package Planning to visit Machu
10 Reasons Why Upgrading Your PMS is a Must in 2025
The hospitality industry isn’t slowing down, and outdated property management system (PMS) solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent. 10 Key Reasons to Upgrade Your Property Management System Below you find 10 reason to upgrade your property management system. 1. Cybersecurity
Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)
There's a curious paradox in the hotel industry. Hotels have mastered the art of making it effortless for a guest to book a single room for one night. Yet the moment a group enters the equation, be it a corporate team booking, a sports club, or an event needing rooms and meeting space, the entire process grinds to a halt. Suddenly, it's email chains, manual RFPs, and a sales process more suited to the 1990s
How To Maintain Your Hotel Grounds For Curb Appeal
For any hotel, regardless of size or reputation, the appearance of your grounds will certainly make for a first impression - good or bad. Your curb appeal as a business should be taken seriously, and like any property, it’s the first thing that your customers will see, and that may
Travel Trends: 26 Opportunities for the Travel Industry in 2025
Travel trends are the various behaviors, preferences, strategies and technologies that shape the travel industry. These trends can be the result of innovations, lifestyle factors and local or global events. For businesses operating in the travel industry, it's essential to stay up-to-date with the latest travel trends, because this assists
The Latest Travel Marketing Tips to Optimize Your Results in 2025
The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you