Hospitality Leaders on Maximising ROI from Marketing Budgets
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing
Ditch Discount Blasts and Reward High-Value Hotel Guests
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. In this article, you’ll learn why ditching generic discount blasts in favor of targeted campaigns fuels loyalty, revenue, and
Hospitality in 2026: How Tech is Powering the Future of Hotels
For a long time, hotel technology was a means to an end. A simple efficiency tool that often caused more headaches than it intended to solve. Not anymore. A property management system (PMS) is no longer just the chunky digital filing cabinet in the back office. It is the engine driving real innovation and outstanding experiences across the entire hotel. That means empowering staff with more time to connect with guests, enabling new business models
The Future of Hotel Competitiveness is Connectivity
The future of hotel competitiveness is being redefined by connectivity. No longer just background infrastructure, seamless integrations are now a critical driver of growth and profitability. Hotels that embrace connectivity gain visibility, control, and efficiency. Those who ignore it risk falling behind with costly errors and missed opportunities. In this article, you’ll learn how internal and external connectivity increase visibility, control, profitability, and operations, giving hotels a lasting competitive edge. Connectivity as the New Growth
What Does ChatGPT’s Booking Shift Mean for Hotels
AI search is quickly changing how travelers discover, compare, and choose hotels. As ChatGPT moves away from completing transactions inside the platform, hotels have a stronger opportunity to turn AI-driven discovery into direct website traffic. This shift makes Generative Engine Optimization more important than ever. Hotel websites need clear answers, structured content, schema markup, and trusted authority signals to appear in AI-generated recommendations. In this article, you’ll learn how hotels can adapt their content strategy and capture more high-intent direct bookings. What ChatGPT’s Decision to Move Away From In-Platform Transactions Means for Hotels AI-powered search engines like OpenAI’s ChatGPT are
AI and Revenue Management: 3 Avoidable Mistakes for Hotels
Lightning‑fast data analysis, conversational deep dives into performance trends, and drastically reduced reporting workloads. AI promises hospitality leaders unprecedented speed and efficiency. It’s no wonder the industry is buzzing with excitement. Yet in today’s AI gold‑rush environment—full of hype, noise, and fear‑of‑missing‑out messaging—the risk of missteps has never been higher. Emerging technologies always carry risk, but hotels can mitigate it by learning from the most common pitfalls appearing across the industry. In this article, you’ll
From Fragmented PMS to Forecast Confidence: A Case Study
Managing revenue across multiple properties is complex. When different PMS systems, inconsistent data, and slow reporting are added to the mix, clarity disappears quickly. Revenue teams spend more time reconciling numbers than shaping strategy, and forecast confidence begins to erode. In multi-PMS environments, trust in data becomes the real bottleneck. This article shows how a multi-property hotel operator turned fragmented data into confident forecasting, stronger RGI performance, and faster decisions you can rely on. The
Discover The Latest Housekeeping Trends for 2026
It is important for hotels to keep up with the latest housekeeping trends, as these will influence customer expectations. Furthermore, many of these trends have emerged because they provide ways to manage a housekeeping team effectively, boost efficiency, and improve guest satisfaction. In this article, you can read about the
17 Examples of Robots Being Used in the Hospitality Industry
Robots within the hospitality industry are becoming more commonplace, with uses ranging from artificially intelligent chatbots designed to assist with the customer service process to robot assistants deployed to improve guests' experience in a hotel. In this article, you will find more information about the uses of robots within the
Hotel Trends: Discover The Latest Hotel Industry Trends for 2026
Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2026. Table of