What is Revenue Management?
What is revenue management, and why does it matter so much to hospitality brands? Essentially, it's a data-driven approach to anticipating demand and adjusting pricing and distribution in order to maximize earnings. Revenue management is crucial for hotels and similar businesses because they have fixed costs to contend with. When hotels are able to accurately forecast demand, they can take steps to ensure these fixed costs are always covered. In this article, you'll learn what
What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as average revenue per user. Table of Contents: What Does ARPA Stand for? Why ARPA Is Important for Hotel Profitability? How Do You Calculate ARPA? Essential
Luxury Travel Trends and Influences Making an Impact in 2025
Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne)Â Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Tamie Matthews - Revenue, Sales &
Overcoming Dynamic Pricing Challenges in the Hospitality Industry
Question for Our Revenue Management Expert Panel: What are the most common challenges faced when implementing dynamic pricing strategies in hospitality and how can they be overcome? (Question proposed by Diego Fernández Pérez De Ponga)    Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Pablo Torres - Hotel Consultant Niko Krauseneck -
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Dermot Herlihy - Group Revenue Director, Orascoma Hotels Management Tawana Muratu - Group Revenue Manager, Cresta Hotels Pablo Torres - Hotel Consultant Piergiorgio Schirru - Executive Vice President & COO, Blastness Ricardo Sereno - Head of Revenue Management, Turim
Beyond RevPAR: The Metrics Redefining Hotel Revenue
For decades, hotels have relied on familiar benchmarks like occupancy and ADR to guide performance. These metrics still matter, but they no longer tell the full story. In a digital, experience-led hospitality landscape, revenue goes far beyond rooms – and your strategy should too. In this article, we explore what shapes revenue today, from automation and guest behavior to space utilization, and the metrics that define modern success. Revenue Is No Longer Just About Rooms
How Food and Beverage Management Drives Hotel Profitability
Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost every aspect of a guest's stay. In this article, you'll discover how to leverage F&B
Hospitality Management: The Essentials About Hospitality
Hospitality management has various objectives and functions that differ from one business to the next. However, its primary goal remains the same; to provide customers the best service and a flawless experience from start to finish. If you are interested in a career in hospitality management, you will learn all
Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give to your younger self on first entering the workforce? Our Marketing Expert Panel