General Hospitality Marketing & Trends

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

Revfine.com2025-05-20T09:25:38+02:00

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available DataRevfine.com2025-05-20T09:25:38+02:00

How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?

Revfine.com2025-05-06T16:33:20+02:00

QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry. Here’s why dynamic QR codes are ideal for the hospitality

How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?Revfine.com2025-05-06T16:33:20+02:00

Identity Crisis in the European MICE Market

Revfine.com2025-04-18T15:02:31+02:00

Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success. The Billion-Dollar Opportunity

Identity Crisis in the European MICE MarketRevfine.com2025-04-18T15:02:31+02:00

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

Revfine.com2025-03-24T14:33:37+01:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost ConversionsRevfine.com2025-03-24T14:33:37+01:00

AI Marketing Tips: Best Practices & Insights from Hospitality Experts

Suzanne2025-03-28T10:20:04+01:00

Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of

AI Marketing Tips: Best Practices & Insights from Hospitality ExpertsSuzanne2025-03-28T10:20:04+01:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

Suzanne2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in HospitalitySuzanne2025-03-25T12:41:41+01:00

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends

Revfine.com2025-02-24T14:03:24+01:00

The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel TrendsRevfine.com2025-02-24T14:03:24+01:00

Guest Experience Trends Shaping 2025 and Beyond

Revfine.com2025-02-24T14:03:39+01:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and BeyondRevfine.com2025-02-24T14:03:39+01:00

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

Martijn Barten2025-03-14T10:48:11+01:00

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your

Hospitality Marketing Agency: Your Guide to Achieving Strategic GrowthMartijn Barten2025-03-14T10:48:11+01:00

5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)

Revfine.com2024-12-30T13:28:38+01:00

The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today's guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values. Beyond AI: Key Hospitality Trends Driving Growth Yes, generative artificial

5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)Revfine.com2024-12-30T13:28:38+01:00

Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2025

Martijn Barten2025-03-14T10:44:46+01:00

Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2025. Table of Contents: What is Hospitality Marketing? Why is

Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2025Martijn Barten2025-03-14T10:44:46+01:00

5 Marketing Campaigns to Reengage Your Past Guests

Revfine.com2024-12-20T10:31:17+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past GuestsRevfine.com2024-12-20T10:31:17+01:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

Revfine.com2024-12-20T10:48:36+01:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel SuccessRevfine.com2024-12-20T10:48:36+01:00

Discover The Latest Digital Trends in the Hospitality Industry

Martijn Barten2025-02-17T16:13:44+01:00

In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and enhance the customer experience you deliver. In this article, you

Discover The Latest Digital Trends in the Hospitality IndustryMartijn Barten2025-02-17T16:13:44+01:00

Data Collection Tips for Delivering Personalised Guest Experiences

Suzanne2024-11-29T12:00:08+01:00

Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale

Data Collection Tips for Delivering Personalised Guest ExperiencesSuzanne2024-11-29T12:00:08+01:00

Marketing’s New Rules: What Old-Schoolers Are Getting Wrong

Revfine.com2025-01-23T10:18:16+01:00

The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency,

Marketing’s New Rules: What Old-Schoolers Are Getting WrongRevfine.com2025-01-23T10:18:16+01:00

The Vital Role of Revenue Management and Brand Reputation

Revfine.com2025-02-23T11:52:29+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand ReputationRevfine.com2025-02-23T11:52:29+01:00

Can Metrics from Other Industries Bring Value to Hospitality?

Suzanne2024-11-07T09:48:23+01:00

Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels

Can Metrics from Other Industries Bring Value to Hospitality?Suzanne2024-11-07T09:48:23+01:00

Hospitality Marketing & Trends

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