The vacation rental industry rarely stays still. Regulations shift from one city to the next, booking platforms change their rules and fees, and market conditions move with the seasons and the wider economy. For operators trying to run a profitable business, falling behind on these developments can be costly. Staying informed is no longer optional; it has become part of
Every week, hotels, resorts, and event venues host corporate gatherings that represent thousands of dollars in production value: staging, lighting, catering, entertainment, and a room full of engaged guests. And every week, most of that value evaporates the moment the last attendee leaves. The event happened, the client was happy, and the only evidence is a handful of phone photos
Question for Our Hotel Marketing Expert Panel What has been the most significant challenge you've overcome in your marketing career? What was the most important lesson you learned, and from whom? (Proposed by Moriya Rockman) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner,
Question for Our Revenue Management Expert Panel: Does predictive personalisation in hospitality truly enhance the guest experience, or does it risk limiting spontaneity and the thrill of discovery? (Question proposed by Nikolas Hall) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant,
Question for Our Hotel Marketing Expert Panel To ensure a successful launch, what key actions should be on a hotel’s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.) Our Marketing Expert Panel Kamila Zawadzka - Marketing Lead, The Orange Studio Michael J. Goldrich - Founder
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest
The hospitality industry has undergone a dramatic transformation through the integration of digital marketing. Hotels, resorts, and travel brands are moving away from traditional advertising to adopt Digital Marketing Strategies, transforming the Hospitality Industry, leveraging data-driven insights, real-time engagement, and online platforms. This digital revolution allows hospitality businesses to connect with guests on a deeper level, offering seamless online booking,
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman
It starts with a single post. A blurry photo, a furious caption, or a customer claimed to have suffered food poisoning at one franchise location. By morning, it’s trending. By noon, local news runs it. And by dinner, it’s a national headline. Corporate PR scrambles, franchisees panic, and search results fill with angry reviews. The International Franchise Association estimates that
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform can make all the difference for small businesses, creators, and
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2026. Table of Contents: What is Hospitality Marketing? Why is
The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest
A hotel welcome card is a personalized note, left on a card for guests to read upon arrival. It is similar to a welcome letter, but will typically be shorter, including only the most essential information. Learning to write a hotel welcome card is important because these messages set the tone and provide details that enhance a guest's stay. Leaving
QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry. Here’s why dynamic QR codes are ideal for the hospitality
Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success. The Billion-Dollar Opportunity
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of