Cliches About Revenue Management, Guests’ Quality, and Brand Reputation
Revfine.com2024-04-02T13:07:30+02:00What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who